{"title":"Review of the Monograph “Advertising as an Integral Part of a Film” by Yuliia Shevchuk","authors":"O. Bezruchko","doi":"10.31866/2617-2674.4.2.2021.248781","DOIUrl":null,"url":null,"abstract":"The topic of Yu. S. Shevchuk's monograph \"Advertising as an integral part of the film\"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.","PeriodicalId":33443,"journal":{"name":"Visnik Kiyivs''kogo natsional''nogo universitetu kul''turi i mistetstv Seriia Audiovizual''ne mistetstvo i virobnitstvo","volume":"54 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Visnik Kiyivs''kogo natsional''nogo universitetu kul''turi i mistetstv Seriia Audiovizual''ne mistetstvo i virobnitstvo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31866/2617-2674.4.2.2021.248781","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The topic of Yu. S. Shevchuk's monograph "Advertising as an integral part of the film"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.
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