Guest editorial: Digital transformation, strategic management and entrepreneurial process: dynamics, challenges and opportunities

Abstract

[...]many boards of directors and senior management teams aspire to the efficiencies, innovations and competitive advantages that digital transformations might deliver (Andriole, 2017). According to the authors, the innovative transformation – i.e. companies adapting their business models to digitalization and sustainability trends – needs to be as sustainable as possible to offer benefits to organizations, customers and society at large. According to the author, these factors increase the consumers' satisfaction with online shopping experiences and generate repeat business, as well as positive reviews on social media. According to the authors, the implementation of digital platforms has a key role in supporting the entrepreneur in formulating strategic choices that allowed the company to continue offering its services despite the store closures imposed by the pandemic.