Emoji and visual complexity in health information design: A moderated serial mediation model

IF 7.6 2区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Telematics and Informatics Pub Date : 2023-11-01 DOI:10.1016/j.tele.2023.102065

Tingyi S. Lin, Yue Luo

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Abstract

Social media is a valuable tool that enables public health organizations to communicate effectively. To enhance the reach of health communication on social media, scholars have proposed that emoji be used to convey scientific information. The current study explored the influence of emoji on the effectiveness of health communication on social media. Automated content analysis revealed that the presence of emoji in online health information resulted in higher levels of social media engagement (SME) than the absence of emoji did. Additionally, a 2 (emoji: present versus absent) × 3 (visual complexity of information design: low versus medium versus high) online experiments revealed that the presence of emoji in health information sequentially increased perceived enjoyment and perceived interactivity, thereby promoting SME. However, this effect is influenced by the visual complexity of health information designs. The presence of emoji is only effective in increasing SME with health information presented using a design with low or medium visual complexity. This study provides theoretical and practical insights into visual health communication and health information design.

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健康信息设计中的表情符号与视觉复杂性:一个有调节的序列中介模型

社会媒体是一个有价值的工具，使公共卫生组织能够有效地进行沟通。为了增强社交媒体上健康传播的覆盖面，学者们提出使用表情符号来传达科学信息。目前的研究探讨了表情符号对社交媒体上健康交流有效性的影响。自动内容分析显示，在线健康信息中表情符号的存在导致社交媒体参与度(SME)高于没有表情符号的水平。此外，一项2(表情符号:存在与不存在)× 3(信息设计的视觉复杂性:低、中、高)的在线实验显示，健康信息中表情符号的存在依次增加了感知享受和感知交互性，从而促进了中小企业。然而，这种效果受到健康信息设计的视觉复杂性的影响。表情符号的存在只能有效地增加SME，使用低或中等视觉复杂性的设计呈现健康信息。本研究为视觉健康传播与健康资讯设计提供理论与实务上的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Telematics and Informatics INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

17.00

自引率

4.70%

发文量

104

审稿时长

24 days

期刊介绍： Telematics and Informatics is an interdisciplinary journal that publishes cutting-edge theoretical and methodological research exploring the social, economic, geographic, political, and cultural impacts of digital technologies. It covers various application areas, such as smart cities, sensors, information fusion, digital society, IoT, cyber-physical technologies, privacy, knowledge management, distributed work, emergency response, mobile communications, health informatics, social media's psychosocial effects, ICT for sustainable development, blockchain, e-commerce, and e-government.