Consumers’ awareness and attitudes in circular fashion

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2023-10-30 DOI:10.1016/j.clrc.2023.100144

Anne Jimenez-Fernandez, Maria Elena Aramendia-Muneta, Miriam Alzate

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Abstract

Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their purchasing habits. Circular economy appears to be a solution to these issues. Nonetheless, users' awareness of the principles of circular economy might benefit their application in real life. This research studies the relationships between awareness and attitudes towards the principles of circular economy as well as the mediators, which are namely, benefits and enablers. The main purpose of this study is to test a hypothesised model through structural equation modeling with Partial Least Squares. The results show that the principles have a positive relationship to the attitudes, benefits, and enablers of circular economy. Additionally, the effect of gender on consumers' attitudes towards sustainable fashion is worth analysing since it seems to play a significant role.

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消费者对循环时尚的认知和态度

循环时尚是一种向更可持续的时尚产业转变的新概念。随着消费者购买习惯的转变，他们对时尚产业对环境和社会的危害意识也在不断增强。循环经济似乎是解决这些问题的办法。尽管如此，用户对循环经济原则的认识可能有利于他们在现实生活中的应用。本研究研究了循环经济原则的意识和态度之间的关系，以及中介因素，即利益和促成因素。本研究的主要目的是通过偏最小二乘法的结构方程建模来检验假设模型。结果表明，这些原则与循环经济的态度、效益和推动因素呈正相关。此外，性别对消费者对可持续时尚态度的影响值得分析，因为它似乎起着重要作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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