How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors.

IF 7.1 3区 管理学 Q1 BUSINESS Electronic Markets Pub Date : 2023-01-01 Epub Date: 2023-04-03 DOI:10.1007/s12525-023-00635-6
Jiahe Chen, Yu-Wei Chang
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Abstract

Smart retail stores have been gaining momentum in smart retailing. Instead of relying on in-store staff like traditional counterparts, smart retail stores provide an unmanned environment purely enabled by various in-store smart technologies that support customers throughout the shopping journey. This unstaffed operating model also enables smart retail stores to provide competitive prices by reducing labor costs. However, studies have overemphasized the unique value offered by smart technology but discounted the common value strengthened in smart retail. This study applies the situational factor framework to identify both unique and common factors empowered by smart technology from a comprehensive perspective; then, technology readiness is incorporated to explore consumer purchase intentions in smart retail stores. A total of 283 survey data were collected and analyzed. The main results indicate that most situational factors have a direct effect on purchase intention, and technology readiness enhances the unique situational factors enabled directly by smart technology.

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智能技术如何为智能零售店的消费者赋权?从技术准备和情境因素的角度看问题。
智能零售店在智能零售领域的发展势头日益强劲。智能零售店不像传统零售店那样依赖店内员工,而是提供一个纯粹由店内各种智能技术实现的无人环境,在整个购物过程中为顾客提供支持。这种无人运营模式还能降低劳动力成本,使智能零售店提供有竞争力的价格。然而,研究过于强调智能技术提供的独特价值,却忽略了智能零售中强化的共同价值。本研究运用情境因素框架,从综合视角识别智能技术带来的独特因素和共同因素,然后结合技术准备情况,探讨消费者在智能零售商店中的购买意向。共收集并分析了 283 份调查数据。主要结果表明,大多数情景因素对购买意向有直接影响,而技术准备度增强了智能技术直接促成的独特情景因素。
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来源期刊
Electronic Markets
Electronic Markets Multiple-
CiteScore
14.80
自引率
15.30%
发文量
85
期刊介绍: Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.
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