双重晋升:通过提拔同行更好地吹嘘自己。

IF 6.4 1区 心理学 Q1 PSYCHOLOGY, SOCIAL Journal of personality and social psychology Pub Date : 2024-04-01 Epub Date: 2023-08-10 DOI:10.1037/pspi0000431
Eric M VanEpps, Einav Hart, Maurice E Schweitzer
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引用次数: 0

摘要

为了给人留下好印象并获得荣誉,个人需要分享有关其过去成就的信息。然而,宣传自己过去的成就或声称自己有能力,会损害人们对其热情和可亲程度的感知。事实上,先前的研究已将自我推销概念化为一种水力挑战:在一个维度(如能力)上提升感知的策略会损害在其他维度(如温暖)上的感知。在这项研究中,我们发现了一种新的自我推销方法:我们的研究表明,通过将自我推销与他人推销(赞美他人或给予他人荣誉)相结合(我们称之为 "双重推销"),个体可以同时表现出热情和能力,从而给观察者留下比只进行自我推销更好的印象。在七项预先登记的研究中,包括对国会议员年度报告的分析,以及利用社交网络、工作场所和政治背景进行的实验(总人数 = 1,448),我们表明,与只进行自我推销的人相比,进行双重推销的人更能给人留下热情和能力兼备的好印象。双重宣传的有利效应在竞争性和非竞争性情境中都是稳健的,并能延伸到行为意向中。(PsycInfo Database Record (c) 2024 APA, 版权所有)。
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Dual-promotion: Bragging better by promoting peers.

To create favorable impressions and receive credit, individuals need to share information about their past accomplishments. Broadcasting one's past accomplishments or claiming credit to demonstrate competence, however, can harm perceptions of warmth and likability. In fact, prior work has conceptualized self-promotion as a hydraulic challenge: tactics that boost perceptions along one dimension (e.g., competence) harm perceptions along other dimensions (e.g., warmth). In this work, we identify a novel approach to self-promotion: We show that by combining self-promotion with other-promotion (complimenting or giving credit to others), which we term "dual-promotion," individuals can project both warmth and competence to make better impressions on observers than they do by only self-promoting. In seven preregistered studies, including analyses of annual reports from members of Congress and experiments using social network, workplace, and political contexts (total N = 1,448), we show that individuals who engage in dual-promotion create more favorable impressions of warmth and competence than those who only engage in self-promotion. The beneficial effects of dual-promotion are robust to both competitive and noncompetitive contexts and extend to behavioral intentions. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

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来源期刊
CiteScore
12.70
自引率
3.90%
发文量
250
期刊介绍: Journal of personality and social psychology publishes original papers in all areas of personality and social psychology and emphasizes empirical reports, but may include specialized theoretical, methodological, and review papers.Journal of personality and social psychology is divided into three independently edited sections. Attitudes and Social Cognition addresses all aspects of psychology (e.g., attitudes, cognition, emotion, motivation) that take place in significant micro- and macrolevel social contexts.
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