MEDIA ONLINE DAN KERJA DIGITAL PUBLIC RELATIONS POLITIK PEMERINTAH DKI JAKARTA

Public relations plays a strategic role to produce and inform the public. As the times progress, public relations are required to be adaptive, collaborative and flexible. To fulfill these three aspects, the reality of the public must master the use of new media in order to support their work. This research focuses on the study of how public relations uses new media as a means of supporting the delivery of information. The purpose of this research is to see how the implementation of online media by political public relations within the DKI Jakarta Provincial Government. The research method used by the author is a qualitative method in which data can be observed and interviewed. From observations and interviews, this research results in the fact that PR has utilized new media to finance information quickly and thoroughly new media that can be accessed globally and efficiently.