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Tantangan Implementasi Corporate Social Responsibility Perusahaan Saat Pandemi Covid-19 Tahun 2020-2022
Pub Date : 2023-06-30 DOI: 10.32509/wacana.v22i1.3014
Resty Amanda Erbhasan, Lucy Pujasari Supratman
During the current Covid-19 pandemic, many sectors were paralyzed and affected and affected the people's economy during the pandemic. CSR as a form of company activity has become a breath of fresh air for the community during the increasing number of the Covid-19 pandemic that has entered Indonesia. The discussion of this research aims to determine the obstacles to corporate social responsibility (CSR) faced by PT Vale Indonesia Tbk while implementing the CSR program to strengthen local communities in dealing with the COVID-19 outbreak. The population taken from this research is PT Vale Indonesia's CSR report during the pandemic, while the sample is PT Vale Indonesia's CSR report for 2020-2022. This type of research uses a qualitative approach with the case study method. The results of the study show that there are three challenges that hinder the CSR program and three implementations found in the company's CSR program. Due to the Covid-19 pandemic, several of these aspects have hindered the sustainability of PT Vale Indonesia's CSR program, namely Community Development and Empowerment (PPM). Where this program wants to involve the community gathering in large numbers for a local event, as well as the existence of licensing barriers from the local government. Overall, the community has greatly benefited from the PPM program during the pandemic and this program has received broad support from the communities within the area.
在这次新冠肺炎大流行期间,许多部门瘫痪和受到影响,并在大流行期间影响了人民经济。企业社会责任作为一种公司活动形式,在新冠肺炎疫情进入印度尼西亚的情况下,为社区带来了新鲜空气。本研究的讨论旨在确定淡水河谷印度尼西亚Tbk在实施企业社会责任计划以加强当地社区应对COVID-19疫情时面临的企业社会责任(CSR)障碍。本研究中选取的人群是淡水河谷印尼分公司在疫情期间的企业社会责任报告,而样本是淡水河谷印尼分公司2020-2022年的企业社会责任报告。这种类型的研究使用案例研究方法的定性方法。研究结果表明,有三个挑战,阻碍企业社会责任计划和三个实施公司的社会责任计划。由于2019冠状病毒病大流行,其中一些方面阻碍了淡水河谷印尼公司社会责任项目的可持续性,即社区发展和赋权(PPM)。这个项目想要让大量的社区聚集在一起参加当地的活动,以及当地政府存在的许可障碍。总体而言,该社区在大流行期间从PPM规划中受益匪浅,该规划得到了该地区社区的广泛支持。
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引用次数: 0
Peran Komunikasi Hexahelix Dalam Konstruksi Sosial Mitigasi Covid-19 Pada Masyarakat Badui Luar hexa赫利克斯在外部贝都因社区的Covid-19社会减轻covid的作用
Pub Date : 2023-06-29 DOI: 10.32509/wacana.v22i1.2741
Made Wilantara, M. Misnan
The purpose of the study was to find out the social construction of the reality of the Badui community against zero percent COVID-19 transmission. The research approach is qualitative with a constructivist paradigm. The research method is descriptive with purposive data collection. The results showed that the Bureaucrats (Local Government Officials) carried out effective externalization-internalization communication management, namely instructions from the central government could be implemented maximally with effective coordination of meaning. Furthermore, the Customary Head carries out legitimacy–socialization communication management, which emphasizes that COVID-19 must be overcome by treating ancestral heritage and following government instructions in interacting. Next, Scholars (Badui Culture Observers) carry out institutionalization-objectivation communication management, namely that the community must obey the rules and customary culture and believe in the Almighty. As for the Volunteers, they carry out socialization communication management, namely providing input and warnings to the local community to maintain the health of their respective families. Other supports are health workers, through health communication and the communication nodes of the Badui community themselves as small circles at the family and community level (internalization). 
研究的目的是了解八堆社区零传播的现实社会建设。研究方法采用建构主义的定性研究范式。研究方法是描述性的,有目的的数据收集。结果表明,官僚(地方政府官员)进行了有效的外化-内化沟通管理,即中央政府的指示可以在有效的意义协调下得到最大限度的执行。此外,习惯首长还开展合法性-社会化沟通管理,强调必须通过对待祖先遗产和在互动中遵循政府指示来克服COVID-19。其次,学者(八部文化观察员)进行制度化-客体化的传播管理,即社区必须服从规则和习俗文化,信仰全能者。对于志愿者来说,他们进行社会化沟通管理,即向当地社区提供投入和警示,以维护各自家庭的健康。其他支持是卫生工作者,通过卫生沟通和八部社区本身的沟通节点作为家庭和社区一级的小圈子(内化)。
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引用次数: 0
Penerapan Omnichannel Untuk Caring Pelanggan Indihome Pada Customer Care Telkom Witel Bandung
Pub Date : 2023-06-29 DOI: 10.32509/wacana.v22i1.2770
Rahayu Adha Putri, Hadi Purnama
This study aims to find out and describe the application of omnichannel for IndiHome customer caring programs carried out by the customer care unit from a digital public relations perspective, because to build long-term relationships to maintain customer loyalty is Customer Relations which is one of the Public Relations activities. The research uses a qualitative approach with a constructivism paradigm to find meaning in an event or activity through interviews and observation, and the case study method. Based on the results of this study, the implementation of omnichannel by customer care through various digital media, namely telephone, email, Whatsapp, dashboard Omnichannel Communication Assistant, and Online Integrated Notification focuses on building customer engagement and increasing customer loyalty, and refers to the goals set based on the company's customer journey which are integrated. The problems experienced during the customer caring program in the form of telephone rejection, messages not being answered, and invalid customer data. So that the evaluation is carried out by the customer care unit through reports, Net Promoter Score results, and the results of successful complaint handling.
本研究旨在从数字公共关系的角度,找出并描述客户服务部门在IndiHome客户关怀计划中全渠道的应用,因为建立长期关系以维持客户忠诚是客户关系,是公共关系活动之一。本研究采用建构主义范式的定性研究方法,通过访谈和观察,结合案例研究法来寻找事件或活动的意义。基于本研究的结果,通过各种数字媒体,即电话、电子邮件、Whatsapp、仪表板omnicnel Communication Assistant和在线集成通知,通过客户关怀实施全渠道,重点是建立客户参与度和提高客户忠诚度,是指基于公司客户旅程而设定的目标,这些目标是集成的。在客户关怀项目中遇到的问题,如电话被拒、留言未被应答、客户数据无效等。因此,评估是由客户服务单位通过报告,净推荐值结果,以及成功的投诉处理结果来进行的。
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引用次数: 0
Cultural Proximity of Korean and Indonesian in Korean Dramas 韩剧中韩文与印尼文的文化接近
Pub Date : 2023-06-22 DOI: 10.32509/wacana.v22i1.2440
Suzy S. Azeharie
This paper, which is a narrative analysis, seeks to explore why Korean drama as a form of hallyu cultural product is favoured by the Indonesian people by using the cultural proximity theory from Joseph Straubhaar. According to this theory the audience will prefer products of their own culture or the same as their culture. This research approach is a qualitative research with narrative analysis method. Audiences will prefer the same production because of elements such as star appeal, local knowledge, topics, issues, the environment, and the ethnicity of people in the media. The author discusses five cultural similarities between the two countries, namely the same history, family relationships based on extended family, language and social norms, family lineage and culinary. The results showed that the historical similarities between Korea and Indonesia which had been colonized by Japan, extended family forms in Indonesian and Korean families, respect for parents and manners of behaviour between Indonesians and Koreans and the same food, namely making rice and side dishes as staple foods made Korean dramas liked by the Indonesian people.
本文以叙事分析的方式,运用约瑟夫·斯特劳巴尔的文化接近理论,探讨韩剧作为一种韩流文化产品为何受到印尼人民的青睐。根据这一理论,观众会更喜欢自己文化的产品或与自己文化相同的产品。本研究方法为定性研究,采用叙事分析法。由于明星吸引力、当地知识、话题、问题、环境和媒体人物的种族等因素,观众会更喜欢同一部作品。作者讨论了两国之间的五个文化相似性,即相同的历史,基于大家庭的家庭关系,语言和社会规范,家族血统和烹饪。结果表明,韩国与曾被日本殖民过的印度尼西亚有着相似的历史,印度尼西亚和韩国家庭的大家庭形式,印度尼西亚人和韩国人对父母的尊重和行为方式,以及同样的食物,即以米饭和配菜为主食,这些因素使韩剧受到印度尼西亚人的喜爱。
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引用次数: 0
The Korean Wave as the Globalization of South Korean Culture 韩流是韩国文化的全球化
Pub Date : 2023-06-21 DOI: 10.32509/wacana.v22i1.2671
Victor Glodev, Gustaf Wijaya, Rachmah Ida
The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the rerearch is narrative analysis to provide an overview of Korean pop culture  that has been able to connect Western and Asian values into something unique. 
本研究的目的是追踪韩流的吸引力,以了解正在成为全球趋势的韩国国内文化。研究的重点是促成这一现象形成的因素,并证明这一趋势已经成为该国的主要出口商品之一和“软实力”,因为韩国文化的推广是国家的重要事项和首尔的骄傲。大韩民国一直在吸收西方文化的元素,并将它们转化为一种新的现象,代表着西方生活方式与东方传统价值观的一种共存和杂交。本研究的背景是东西方文化的同质化。这是福还是祸?它的挑战和成就是什么,优势和劣势是什么?韩国文化扩张的原因是什么?研究中使用的方法是叙事分析,以提供能够将西方和亚洲的价值观联系在一起的独特的韩国流行文化的概述。
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引用次数: 1
Analisis Resepsi Imperialisme Budaya Dalam Film Seri Korea 《韩国文化帝国主义》系列电影中对文化帝国主义的分析
Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2447
Aditya Dwi Rachmad, Adi Bhakti
This study aims to identify and describe the reception of Korean cultural imperialism through traditional games in the Squid Game movie series. This study uses a constructivist paradigm with a qualitative descriptive approach and Focus Group Discussion (FGD) as the data collection method. The subjects studied were 6 informants from followers of the Twitter account @kdrama_menfess who were selected purposively; the study scope was limited to the chosen informants who only come from Javanese culture. Secondary data from this study includes six scenes of traditional games in the Squid Game series and various data sources relevant to the topic of the study. The study used Stuart Hall's analysis theory, which focuses on the encoding-decoding process of the audience. This study found that the audience's attitude in accepting Korean culture was influenced by Korean media consumption activities, fondness for new things from Korea, and social environment. The movie series is an effective medium to create cultural imperialism, but the informants' openness in accepting foreign cultures is a strength for South Korea in building cultural imperialism through series films. So that Korean fans do not feel the impact of Korean cultural imperialism.
本研究旨在通过《鱿鱼游戏》系列电影中的传统游戏来识别和描述韩国文化帝国主义的接受。本研究采用建构主义范式与定性描述方法,并以焦点小组讨论(Focus Group Discussion, FGD)作为资料收集方法。研究对象是从Twitter账户@kdrama_menfess的粉丝中有意挑选的6名告密者;研究范围限于只来自爪哇文化的选定的举报人。本研究的辅助数据包括《鱿鱼游戏》系列中的6个传统游戏场景以及与研究主题相关的各种数据源。本研究采用了Stuart Hall的分析理论,重点研究受众的编码-解码过程。本研究发现,受众接受韩国文化的态度受到韩国媒体消费活动、对韩国新事物的喜爱以及社会环境的影响。虽然系列电影是制造文化帝国主义的有效媒介,但举报人接受外国文化的开放性是韩国通过系列电影打造文化帝国主义的优势。让韩国粉丝们感受不到韩国文化帝国主义的冲击。
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引用次数: 0
Perspektif Dramaturgi Pada Komunikasi Antar Budaya Indonesia-Australia 戏剧对印尼-澳大利亚文化之间交流的看法
Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2070
Moch. Armien Syifaa Sutarjo, Anisa Diniati, S. Setiawati
Individuals meet and communicate with other individuals in various social contexts every day. They interact and communicate by bringing with them the patterns of thinking, feeling and behavior they have learned during their lives. All forms of communication must have a cultural background, and the differences that exist in the communication process become a major obstacle. This study aims to discover how communication exists amid cultural differences between Indonesia and Australia so that the communication process continues to run well, using Erving Goffman's Dramaturgy theory approach, with the concept of backstage and frontstage. This research is qualitative research using a phenomenological approach. Data was collected through in-depth interviews, observation and documentation studies. The results of this study indicate that in the preparation stage (backstage), before directly meeting and communicating with Australian families, they used two kinds of information sources: Internet References and Human References. In their daily interactions, in presenting the frontstage, there were two kinds of characters shown by the speakers, namely Westernized Indonesian and Indonesianized-Indonesian.
人们每天都在不同的社会环境中与他人见面和交流。他们通过带来他们在生活中学到的思维、感觉和行为模式来进行互动和交流。任何形式的交流都必须有文化背景,而在交流过程中存在的差异成为主要障碍。本研究旨在运用欧文·戈夫曼的戏剧理论方法,在后台和前台的概念下,发现在印尼和澳大利亚的文化差异中,交际是如何存在的,从而使交际过程继续顺利进行。本研究采用现象学方法进行定性研究。通过深入访谈、观察和文献研究收集数据。本研究结果表明,在准备阶段(后台),在与澳大利亚家庭直接会面和交流之前,他们使用了两种信息来源:Internet References和Human References。在日常的互动中,主讲人在舞台上呈现出两种性格,即西方化的印尼语和印尼化的印尼语。
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引用次数: 0
Glorifikasi Kebebasan Dari Penjara Figur Publik Pelaku Kekerasan Seksual di Infotainment Indonesia 印尼信息娱乐公共形象性骚扰者监狱的荣耀
Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2323
Wiwid Adiyanto, Putri Ayu Sabrina
Freedom from prison for perpetrators of child sexual abuse, who is also a public figure, was warmly welcomed by fans and relatives. The excitement was inseparable from the infotainment coverage that was broadcast through the mass media. On the other hand, sexual violence has physical and psychological consequences that affect the lives of the victims. The presence of infotainment programs also creates debate, especially in the realm of journalism related to ethics. This study attempts to describe the inequality of coverage of Saipul Jamil's freedom from prison as a former inmate who perpetrates sexual violence on the infotainment program Intens Investigasi. This study places the Critical Discourse Analysis developed by Norman Fairclough as an analytical knife. The results of this study indicate that the glorification carried out by infotainment related to freedom from prison, public figures who are perpetrators of sexual violence have a tendency to normalize sexual violence, especially in public figures. Infotainment texts lead to dispensation for public figures who commit sexual violence. Gender literacy, sexual violence, and the media are absolutely necessary, both for media people and the wider community. In addition, a grassroots movement is needed to stop the glorification that leads to the normalization of sexual violence.
同样是公众人物的儿童性侵罪犯被释放,受到了粉丝和亲属的热烈欢迎。这种兴奋与通过大众媒体播放的信息娱乐报道分不开。另一方面,性暴力具有影响受害者生活的身体和心理后果。信息娱乐节目的存在也引起了争论,特别是在与道德有关的新闻领域。本研究试图描述Saipul Jamil出狱后,在资讯娱乐节目Intens Investigasi中犯下性暴力的不平等报道。本研究将诺曼·费尔克劳提出的批评话语分析作为一把分析刀。本研究结果表明,信息娱乐对性暴力施暴者的美化,尤其是对性暴力施暴者的美化,有使性暴力正常化的倾向。信息娱乐文本导致对性暴力的公众人物免罪。性别素养、性暴力和媒体是绝对必要的,无论是对媒体人还是更广泛的社区。此外,为了阻止导致性暴力正常化的美化,需要草根运动。
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引用次数: 0
Preferensi Pasien Kanker Payudara Mengenai Komunikasi Interpersonal Dokter dalam Menyampaikan Berita Buruk 乳腺癌患者对医生私下交流的坏消息的偏好
Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2628
Anita Asmara, Ike junita Triwardhani
For a doctor delivering bad news to cancer patients is a challenging task. Because if communication in conveying bad news fails, it can lose the trust of patients and their families. The purpose of this study was to explore the preferences of breast cancer patients regarding physicians' interpersonal communication in conveying bad news. The research method was carried out using qualitative research with a case study approach. The informants for this study were three breast cancer patients who are members of the Bandung Cancer Fighting Family Community. In-depth interviews were conducted via zoom meeting. Semi-structured in-depth interviews were conducted to identify patient preferences through content analysis. The results of the study: The main categories that are patient preferences are the way doctors deliver bad news, medical information, doctor's interpersonal communication skills, the way doctors provide motivation, patient feelings, family support, patient acceptance of bad news in an Islamic perspective, patient expectations for empathetic communication doctor. Knowing the preferences of breast cancer patients when receiving bad news can help doctors deliver bad news with effective and empathetic interpersonal communication.
对于医生来说,向癌症患者传达坏消息是一项具有挑战性的任务。因为如果传达坏消息的沟通失败,就会失去患者及其家属的信任。本研究旨在探讨乳癌患者对于医师在传达坏消息时的人际沟通偏好。研究方法采用定性研究和案例研究法。这项研究的参与者是万隆抗癌家庭社区的三名乳腺癌患者。通过zoom会议进行深度访谈。进行半结构化深度访谈,通过内容分析确定患者偏好。研究结果表明:患者偏好的主要类别为医生传递坏消息的方式、医疗信息、医生的人际沟通技巧、医生提供激励的方式、患者感受、家庭支持、患者接受伊斯兰观点的坏消息、患者对移情沟通医生的期望。了解乳腺癌患者在接受坏消息时的偏好,可以帮助医生以有效的、感同身受的人际沟通方式传达坏消息。
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引用次数: 0
Komodifikasi Pekerja dan Dampaknya pada Kualitas Pemberitaan di YouTube KompasTV 工人修改及其对YouTube罗盘上的新闻质量的影响
Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2567
Sadryna Evanalia, Abdul Rochim, Siti Fatimah
In the digital era, some media use YouTube to distribute their content to get new profit opportunities from social media. This study aims to determine the commodification of workers on YouTube KompasTV and determine its impact on the quality of the news. The research uses qualitative methods with a case study approach and data collection is carried out through observation and interviews. The results of this study found that the heavy work done by media workers and the low wages of media workers meant that the practice of commodification continued. Youtube KompasTV is one of the media's efforts to maintain its existence so that the creativity of creator content is proof of the commodification of workers which provides benefits for the media. Regarding the quality of news coverage, this study found that content creators generally only pursue what is the habit of public consumption, so the news that is broadcast is generally only carried out to meet normative quality standards. This study found that KompasTV content creators experience a process of exploitation, alienation, mystification, reification, and normalization.
在数字时代,一些媒体使用YouTube来分发他们的内容,从社交媒体上获得新的盈利机会。本研究旨在确定YouTube KompasTV上工人的商品化,并确定其对新闻质量的影响。本研究采用定性方法和案例研究法,通过观察和访谈进行数据收集。本研究的结果发现,媒体工作者的繁重工作和媒体工作者的低工资意味着商品化的做法继续存在。Youtube KompasTV是媒体维持其存在的努力之一,因此创作者内容的创意是工人商品化的证明,这为媒体提供了利益。关于新闻报道的质量,本研究发现,内容创作者普遍只追求大众消费的习惯,因此所播出的新闻一般只按照规范的质量标准进行。本研究发现,KompasTV内容创作者经历了一个剥削、异化、神秘化、物化、规范化的过程。
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引用次数: 0
期刊
WACANA: Jurnal Ilmiah Ilmu Komunikasi
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