影响尼日利亚夸拉州伊洛林市食品营销商创业发展的因素

J. Ifabiyi, I. Banjoko, S. Ahmed, S. Lawal, M. Isiaka, O. Awarun
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摘要

该研究评估了影响尼日利亚夸拉州伊洛林市食品营销商创业发展的因素。在伊洛林的四个市场中随机抽取了110名受访者。使用频率计数、百分比、平均值和Pearson积差相关对数据进行分析。调查结果显示,受访者的平均年龄为30.5岁,女性约占58.2%。记录技能(平均得分为2.42)是受访者创业信息需求中排名最高的,而缺乏启动资金(平均得分为2.40)是影响食品营销人员创业活动最严重的因素。创业信息需求与影响创业发展的因素呈弱正相关(r=0.407, p=0.0001)。该研究建议,应根据已确定的需求领域提供创业技能培训,并应向食品营销商提供信贷便利,因为这将提高他们的生产力。关键词:创业发展、要素、信息需求、食品营销人员、伊洛林都市
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Factors affecting entrepreneurship development among the food marketers in Ilorin Metropolis, Kwara State, Nigeria
The study assessed the factors affecting entrepreneurship development among Food Marketers in Ilorin Metropolis, Kwara State, Nigeria. One hundred and ten respondents were randomly selected in four markets in Ilorin. The data was analyzed using frequency count, percentage, mean and Pearson Product Moment Correlation. The result reveals that mean age of the respondents was 30.5 years and about 58.2% were female. Record keeping skills (mean score =2.42) was the highest ranked entrepreneurial information needs of the respondents while lack of start-up capital (mean score =2.40) was the most severe factor affecting entrepreneurial activities of food marketers. There is a weak positive significant relationship between the entrepreneurial information needs and factors affecting entrepreneurial development of the respondents (r=0.407, p=0.0001). The study recommends that there should be provision of training on entrepreneurial skills based on the identified areas of needs and there should be provision of credit facilities to the food marketers as these will enhance their productivity. Keywords: Entrepreneurial Development, Factors, Information Needs, Food Marketers, Ilorin Metropolis
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