农业经营领域食品营销体系的完善方向

Alla Humeniuk, O. Garmatiuk
{"title":"农业经营领域食品营销体系的完善方向","authors":"Alla Humeniuk, O. Garmatiuk","doi":"10.31499/2616-5236.4(22).2022.267024","DOIUrl":null,"url":null,"abstract":"The article examines the theoretical essence and significance of food marketing strategy of agricultural enterprises. The role of the value of food marketing in agriculture for buyers is determined. The main principles of the organization of food marketing used in the management of agricultural enterprises are analyzed. The importance of price management methods and strategies in the marketing activity of agricultural enterprises, which should be associated with the peculiarities of agricultural production, is considered. Practical recommendations on improving marketing activities are provided, which may include such points, in particular, on changing the company's pricing policy and focusing efforts on the main task - maximizing profit, intensifying product advertising, assigning brand names to products. The conditions for the effective functioning of food marketing of enterprises in the field of agrarian business have been formed.","PeriodicalId":296128,"journal":{"name":"Economies' Horizons","volume":"35 16","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"DIRECTIONS OF IMPROVING THE FOOD MARKETING SYSTEM IN THE SPHERE OF AGRICULTURAL BUSINESS\",\"authors\":\"Alla Humeniuk, O. Garmatiuk\",\"doi\":\"10.31499/2616-5236.4(22).2022.267024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article examines the theoretical essence and significance of food marketing strategy of agricultural enterprises. The role of the value of food marketing in agriculture for buyers is determined. The main principles of the organization of food marketing used in the management of agricultural enterprises are analyzed. The importance of price management methods and strategies in the marketing activity of agricultural enterprises, which should be associated with the peculiarities of agricultural production, is considered. Practical recommendations on improving marketing activities are provided, which may include such points, in particular, on changing the company's pricing policy and focusing efforts on the main task - maximizing profit, intensifying product advertising, assigning brand names to products. The conditions for the effective functioning of food marketing of enterprises in the field of agrarian business have been formed.\",\"PeriodicalId\":296128,\"journal\":{\"name\":\"Economies' Horizons\",\"volume\":\"35 16\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economies' Horizons\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31499/2616-5236.4(22).2022.267024\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economies' Horizons","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31499/2616-5236.4(22).2022.267024","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本文考察了农业企业食品营销战略的理论本质和意义。确定了食品营销在农业中的价值对购买者的作用。分析了食品营销组织在农业企业管理中应用的主要原则。考虑到价格管理方法和策略在农业企业营销活动中的重要性,这应与农业生产的特点相联系。提供了关于改进营销活动的实际建议,其中可能包括以下几点,特别是改变公司的定价政策和集中精力在主要任务上-最大化利润,加强产品广告,为产品指定品牌名称。农业经营领域企业食品营销有效发挥作用的条件已经形成。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
DIRECTIONS OF IMPROVING THE FOOD MARKETING SYSTEM IN THE SPHERE OF AGRICULTURAL BUSINESS
The article examines the theoretical essence and significance of food marketing strategy of agricultural enterprises. The role of the value of food marketing in agriculture for buyers is determined. The main principles of the organization of food marketing used in the management of agricultural enterprises are analyzed. The importance of price management methods and strategies in the marketing activity of agricultural enterprises, which should be associated with the peculiarities of agricultural production, is considered. Practical recommendations on improving marketing activities are provided, which may include such points, in particular, on changing the company's pricing policy and focusing efforts on the main task - maximizing profit, intensifying product advertising, assigning brand names to products. The conditions for the effective functioning of food marketing of enterprises in the field of agrarian business have been formed.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
ACTUAL PROBLEMS OF GENDER MANAGEMENT IN HIGHER EDUCATION INSTITUTION ECOLOGICAL SYSTEM IN THE CIRCULAR ECONOMY MODEL PROJECT APPROACH TO MARKETING MANAGEMENT IN TOURISM APPLICATION OF SMART-TECHNOLOGY AS A UNIVERSAL TECHNOLOGY FOR SETTING GOALS IN FUNDRAISING STUDY OF LAND MANAGEMENT MECHANISMS AND LAND MARKET DEVELOPMENT
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1