The adoption of professional social networks by researchers at South African public universities

Little is known about how professional social networking is perceived by scholars in South African universities. Whilst there are benefits associated with adopting different types of PSNs, there are also challenges involved. This article reports on the benefits and challenges of adopting PSNs by South African higher education academics. These objectives were achieved by answering the following questions: in in tertiary Background: Professional social networks (PSNs) have changed the research landscape by influencing how different communities of scholars engage within the community. Whilst there has been much research on this topic focusing on students and large public communities, perceptions around PSNs by scholars remain largely uncertain. Objectives: This study determines the degree to which academic staff engage with PSNs at different public universities in South Africa. Methods: The study adopted a quantitative approach using an online survey that was completed by 950 academic and research scholars at 17 public universities in South Africa. Additional support was provided with a qualitative approach using 10 semistructured interviews. Results: Scholars at South African public universities have adopted traditional, generic and PSNs to disseminate publications, enhance online visibility and collaborate with peers both nationally and globally. Scholars’ disinclination to use PSNs was associated with plagiarism, copyright, commercialisation of content, privacy, security challenges, issues related to the design, government and organisational challenges. Furthermore, there were no official policies, guidance from institutions, support from governments or professional social networking services. Conclusion: Scholars have adopted PSNs but do not use these online systems extensively. This is attributed to a lack of support from various stakeholders, missing policies and system misalignments, resulting in reduced research productivity. University leadership should be guided by this study and introduce active measures to encourage collaboration and dissemination of research outputs.