Research on Enterprise Value Chain Management Based on Competitive Strategy

With the rising cost of labor factors in China, several multinational companies that rely on labor-intensive industries have withdrawn their production lines from China, which has had a huge impact on the development of Chinese enterprises. Under the guidance of national policies, many enterprises have begun to climb to the high end of the value chain. This paper analyzes the main function of value chain management by studying the composition of industry value chain management from the perspective of competitive strategy. In view of the lack of enterprise value chain management, this paper discusses from three aspects: product, technology, and price. Product homogeneity has been found to greatly reduce the market competitiveness of products, which is not conducive to the value-added and sustainable development of enterprises. Based on this, corresponding strategies have been proposed, in which enterprises should maximize the advantages of value chain management through scientific and efficient information management techniques.