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Research on the Innovative Decisions of Supermarket Private Brands and Designated Manufacturers 超市自有品牌和指定制造商的创新决策研究
Pub Date : 2024-03-01 DOI: 10.26689/pbes.v7i1.6197
Jia Chen
One of the core competencies of a supermarket lies in its branding. With the continuous development of the market economy and the ongoing evolution of consumer demand, private brands have progressively emerged as significant contributors to supermarket growth. However, a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers. This paper aims to investigate the innovative decisions between private brands and designated manufacturers, along with the relevant promotional strategies employed during entry into the United States market.
品牌是超市的核心竞争力之一。随着市场经济的不断发展和消费者需求的不断变化,自有品牌逐渐成为超市发展的重要推动力。然而,超市面临的一个关键发展挑战是如何在自有品牌与指定制造商之间进行创新决策。本文旨在研究自有品牌与指定制造商之间的创新决策,以及在进入美国市场时所采用的相关促销策略。
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引用次数: 0
Research on the Problems and Countermeasures of Monetary Capital Internal Control in Small and Medium-Sized Enterprises 中小企业货币资金内部控制问题及对策研究
Pub Date : 2024-03-01 DOI: 10.26689/pbes.v7i1.6194
Lina Sha, Guanlin Liu, Zhaoyong Ouyang
Small and medium-sized enterprises (SMEs) constitute the primary drivers of production within the nation’s existing enterprise landscape. They represent the most dynamic segment of the national economy and play a pivotal role in supporting economic growth, fostering employment, and enhancing people’s livelihoods. However, despite their significant and extensive organizational structures, only a fraction of these companies have established internal control systems, and even fewer possess robust ones. Building upon this premise and considering the prevailing circumstances of SMEs, this paper undertakes an empirical analysis of monetary fund management within this sector. It delves into the operational intricacies, exploring how monetary funds should be effectively implemented to ensure their safety and integrity. Furthermore, it proposes viable strategies to enhance the circulation efficiency of monetary funds, thereby maximizing benefits for enterprises. Addressing these challenges is crucial for SME managers striving to achieve sustainable profit growth and navigate the complexities of financial management.
中小型企业(SMEs)是国家现有企业格局中生产的主要驱动力。它们是国民经济中最具活力的部分,在支持经济增长、促进就业和改善民生方面发挥着举足轻重的作用。然而,尽管这些公司的组织结构庞大且范围广泛,但只有一小部分建立了内部控制制度,而拥有健全内部控制制度的公司更是少之又少。在此前提下,考虑到中小企业的普遍情况,本文对该行业的货币资金管理进行了实证分析。本文深入探讨了运作的复杂性,探讨了应如何有效实施货币基金,以确保其安全性和完整性。此外,它还提出了提高货币基金流通效率的可行策略,从而为企业带来最大利益。应对这些挑战对于努力实现可持续利润增长和驾驭复杂财务管理的中小企业管理者来说至关重要。
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引用次数: 0
Research on the Impact of Low Carbon Economy on China’s Foreign Trade 低碳经济对中国对外贸易的影响研究
Pub Date : 2023-12-28 DOI: 10.26689/pbes.v6i6.5808
Lijuan Liu, Na Yao
Considering the growing prominence of global environmental issues, a low-carbon economy has emerged as a crucial direction for economic development across various countries. As the world’s second-largest economy, China has also witnessed the influence of a low-carbon economy on its international trade development. This article aims to commence with an exploration of the development background, meaning, and significance of a low-carbon economy. Subsequently, it delves into an in-depth analysis of the impact that a low-carbon economy has on China’s international trade. The article concludes by proposing pertinent countermeasures and suggestions.
随着全球环境问题的日益突出,低碳经济已成为各国经济发展的重要方向。作为世界第二大经济体,中国也见证了低碳经济对其国际贸易发展的影响。本文旨在首先探讨低碳经济的发展背景、内涵和意义。随后,深入分析了低碳经济对中国国际贸易的影响。文章最后提出了相关的对策和建议。
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引用次数: 0
Generational Dynamics of Innovation Adoption in Chinese Consumer Markets: A Comprehensive Analysis 中国消费市场采用创新的代际动态:综合分析
Pub Date : 2023-12-25 DOI: 10.26689/pbes.v6i6.5693
Li Wang
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market. Given China’s rapid economic growth and technological advancements, it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations. This study encompasses Baby Boomers, Generation X, Millennials, and Generation Z, each shaped by unique life experiences and societal contexts, resulting in distinct preferences and behaviors. Furthermore, the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies, providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights. Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups. The dynamic landscape is further enriched by the proliferation of digital technologies, social media platforms, and e-commerce ecosystems. This study scrutinizes how these generational cohorts interact with innovation in marketing, considering preferences, technological adoption patterns, cultural influences, and attitudes toward trust and privacy. Additionally, it examines generational disparities in marketing channel preferences, offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China. Importantly, this research underscores the strategic significance of understanding generational differences in marketing innovation adoption. It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally. By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts, businesses can forge meaningful connections, optimize return on investment, and adeptly navigate the evolving consumer landscape.
这项广泛而全面的研究深入探讨了在中国消费者市场的动态景观中,各代人对创新营销战略的反应的复杂动态。鉴于中国经济的快速增长和技术进步,企业和营销人员必须掌握不同代际如何参与营销创新。本研究涵盖了婴儿潮世代、X世代、千禧世代和Z世代,每一代人都有独特的生活经历和社会背景,从而形成了不同的偏好和行为。此外,本研究还深入分析了中国各代人如何与创新营销战略互动并作出反应,为学术研究人员和在快速发展的中国消费者营销环境中运营的企业提供了可操作的见解。了解这些代际动态对于制定能与不同代际群体产生共鸣的营销战略,以及利用技术力量与各年龄段消费者建立联系至关重要。数字技术、社交媒体平台和电子商务生态系统的激增进一步丰富了这一动态格局。本研究从偏好、技术采用模式、文化影响以及对信任和隐私的态度等方面,仔细研究了这些代际群体如何与营销创新互动。此外,本研究还探讨了各代人在营销渠道偏好方面的差异,为那些旨在调整营销战略以有效吸引中国各代人的公司提供了宝贵的见解。重要的是,这项研究强调了了解营销创新采用中的代际差异的战略意义。研究强调,对于那些希望在全球竞争最激烈的消费市场中茁壮成长的企业来说,了解代际差异并不仅仅是一种学术追求,而是一种至关重要的必要条件。通过了解和应对不同代际群体的独特偏好和行为,企业可以建立有意义的联系,优化投资回报,并在不断变化的消费环境中游刃有余。
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引用次数: 0
A Brief Discussion of Audit Risks and Their Causes 浅谈审计风险及其成因
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5880
Zhihua Xie
As a crucial supervisory department overseeing economic operations, the audit department plays a pivotal role in safeguarding the healthy development of the country’s economy, exposing corruption, and effectively maintaining social and economic peace and stability. The work of auditing involves detecting existing issues, providing remedies, and consistently contributing to national governance. However, as the market economic environment undergoes continuous changes, legal systems advance, and the audit environment becomes more complex, audit risks have gradually gained prominence. The prevention of audit risks has increasingly captured the attention of audit agencies at all levels. This necessitates audit institutions to continually adapt to new challenges, comprehend risks, and exert effective control over them. This article delves into the causes of audit risks, exploring ways to effectively identify and respond to these risks within a complex and ever-changing environment. The objective is to ensure the objectivity and accuracy of audit reports, allowing the audit function to truly serve as an “immune” system, protecting public interests.
作为监督经济运行的重要监督部门,审计部门在保障国家经济健康发展、揭露腐败现象、有效维护社会经济和平稳定等方面发挥着举足轻重的作用。审计工作包括发现存在的问题,提供补救措施,不断为国家治理做出贡献。然而,随着市场经济环境的不断变化、法律制度的不断进步、审计环境的日益复杂,审计风险逐渐凸显。审计风险的防范越来越引起各级审计机关的重视。这就要求审计机关不断适应新的挑战,认识风险,有效控制风险。本文深入探讨了审计风险的成因,探讨了在复杂多变的环境中有效识别和应对这些风险的方法。目的是确保审计报告的客观性和准确性,使审计职能真正成为保护公众利益的 "免疫 "系统。
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引用次数: 0
Strategies for China’s Response to and Improvement of Third-Party Funding in International Investment Arbitration 中国应对和改进国际投资仲裁中第三方出资的策略
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5717
Na Yao, Lijuan Liu, Lili Cheng
China should prioritize the establishment and enhancement of a third-party funding system. It should actively refine the existing arbitration rules, addressing any loopholes in the current regulatory framework. Comprehensive measures should be implemented to regulate third-party funding, aligning with international trends. This is crucial not only to safeguard the foreign investment of the Chinese government and enterprises but also to position China as a globally influential arbitration center.
中国应优先建立和加强第三方出资制度。中国应积极完善现行仲裁规则,解决现行监管框架中存在的漏洞。应采取全面措施规范第三方出资,与国际趋势接轨。这不仅对保障中国政府和企业的外商投资至关重要,而且对将中国定位为具有全球影响力的仲裁中心也至关重要。
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引用次数: 0
Positioning Analysis of AY Field Brand AY Field 品牌定位分析
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5694
Haichen Ding, Xuehua Lin, Ping Yu, Lingfan Zhang, Qinjing Fan
For a considerable duration, the traditional dairy product market in China has been dominated by a dual oligopoly, primarily led by Mengniu and Yili. Regional brands such as Guangming, Junlebao, and Sanyuan have engaged in staggered competition, contributing to a pattern of feudal separatism among local brands. AY Group, positioned as a significant independent player in the China dairy industry, has strategically extended its reach downstream in the supply chain, establishing the consumer brand AY Field. Despite possessing a robust advantage in self-owned ranches and delivering high-quality products, AY Field grapples with challenges related to unclear market positioning and low brand awareness among final consumers. This study employs a SWOT analysis to delve into identifying a market positioning strategy that best suits the AY Field brand. The research reveals that the current dynamics of competition in the dairy industry market are predominantly concentrated in the high-end and low-end segments, leaving a noticeable gap in the middle market. Leveraging the natural, high-quality, and competitively priced attributes of AY Field milk, the recommended market position involves supplying ambient liquid milk that aligns with the consumption habits of young individuals and office workers. This strategic positioning aims to offer high-quality products at moderate prices, addressing the specific needs of the identified consumer demographic.
在相当长的时期内,中国的传统乳制品市场一直由以蒙牛和伊利为首的双寡头垄断。光明、君乐宝、三元等区域品牌错位竞争,形成了地方品牌之间的封建割据格局。AY集团作为中国乳业重要的独立企业,战略性地向供应链下游延伸,建立了消费者品牌AY田园。尽管在自营牧场和提供高品质产品方面拥有强大优势,但AY Field仍面临着市场定位不明确、最终消费者对品牌认知度低等挑战。本研究采用 SWOT 分析法,深入探讨最适合 AY Field 品牌的市场定位战略。研究显示,目前乳制品行业市场的竞争态势主要集中在高端和低端市场,中间市场存在明显差距。建议的市场定位是,利用 AY Field 牛奶天然、优质、价格具有竞争力的特点,供应符合年轻人和上班族消费习惯的常温液态奶。这一战略定位旨在以适中的价格提供优质产品,满足所确定的消费人群的特定需求。
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引用次数: 0
Understanding Credit Risk in Internet Consumer Finance: An Empirical Analysis with a Focus on the Young Generation 了解互联网消费金融中的信贷风险:以年轻一代为重点的实证分析
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5503
Xiaodan Wang
In recent years, internet finance has garnered increasing attention from the public. Online lending, emerging within the framework of Internet finance as a pivotal component, has witnessed substantial growth. While online credit, within the realm of Internet finance, presents numerous advantages over traditional lending, it concurrently exposes a plethora of credit risk issues. This study aims to facilitate the effective utilization of online credit tools by the young generation within the context of Internet finance. Additionally, it seeks to ensure the overall stability of the Internet finance environment and mitigate risks for the youth. Given the significance of understanding credit risk management for college students in the age of internet finance, this paper adopts the logistic model to evaluate credit risk in internet consumer finance and provides pertinent recommendations from the perspective of the young generation.
近年来,互联网金融越来越受到公众的关注。网络借贷作为互联网金融框架下的一个重要组成部分,得到了长足的发展。与传统借贷相比,互联网金融领域的网络信贷具有诸多优势,但同时也暴露出大量信用风险问题。本研究旨在促进年轻一代在互联网金融背景下有效利用在线信贷工具。此外,本研究还旨在确保互联网金融环境的整体稳定性,降低青年的风险。鉴于了解互联网金融时代大学生信用风险管理的意义,本文采用逻辑模型对互联网消费金融中的信用风险进行评估,并从年轻一代的角度提出了中肯的建议。
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引用次数: 0
Research on the Spillover Effects of Digital Transformation on the Sustainable Growth of Green Schools 数字化转型对绿色学校可持续发展的溢出效应研究
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5749
Yiting Qiu, Qiuhua Chen, Poh Soon Joseph Ng
The development of society and the advancement of science and technology have led to the widespread integration of digital transformation in the field of education. However, the current establishment of green schools faces various challenges, including non-environmental building facilities, high renovation costs, low organizational management efficiency, high energy consumption, outdated office tools, and insufficient environmental awareness among teachers and students. Through thorough research and analysis, it becomes evident that digital technology can play a pivotal role in addressing these challenges and contribute to all aspects of green school establishment. The incorporation of digital thinking concepts is essential for the construction of ecologically civilized campuses and inclusive innovation. The process of digital design and transformation proves instrumental in optimizing both software and hardware facilities within the campus, thereby reducing energy consumption. Simultaneously, comprehensive digital teaching management enhances overall efficiency in management and service delivery. Innovative digital teaching and learning models emerge as transformative tools, providing new avenues to create low-carbon, green classrooms for both teachers and students. By exploring the application of digital transformation in establishing green schools and examining the resulting spillover effects, valuable insights can be gained. These insights, in turn, serve as reference points for building diversified digital technology paths on campus and fostering the creation of green schools.
社会的发展和科技的进步促使数字化转型广泛融入教育领域。然而,当前绿色学校的建设面临着各种挑战,包括建筑设施不环保、改造成本高、组织管理效率低、能源消耗大、办公工具落后、师生环保意识不足等。通过深入研究和分析,数字技术显然可以在应对这些挑战中发挥关键作用,为绿色学校建设的方方面面做出贡献。数字思维理念的融入对于生态文明校园的建设和包容性创新至关重要。事实证明,数字化设计和改造过程有助于优化校园内的软件和硬件设施,从而降低能耗。同时,全面的数字化教学管理提高了管理和服务的整体效率。创新的数字化教学模式成为转型工具,为师生创建低碳绿色课堂提供了新途径。通过探索数字化转型在创建绿色学校中的应用,并研究由此产生的溢出效应,可以获得有价值的见解。这些见解反过来又为在校园中构建多样化的数字技术路径、促进绿色学校的创建提供了参考。
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引用次数: 0
Impact of Energy Efficiency and Financial Support on Green Upgrading in China’s Industrial Sector 能效和财政支持对中国工业部门绿色升级的影响
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5733
Yingying Zhou, Ning Yang, Panpan Meng, Xiaoqian Jing, Fengran Lu
The report from the 20th National Congress of China emphasizes the importance of focusing on the clean, low-carbon, and efficient use of energy, increasing financial support, and promoting green upgrading within the industrial sector. This paper, based on annual data, employs the entropy weight method to construct a comprehensive index reflecting the impact of green upgrading in industrial sectors. To delve deeper, it utilizes the DEA model to measure energy efficiency and its subdivision BCC model to break down energy efficiency into technical and scale efficiency. The financial support landscape is examined from the vantage points of both direct and indirect financing. Using a multivariate time series model, this paper thoroughly investigates the influence of energy efficiency and financial support on the green upgrading of the industrial sector. The findings reveal a significant positive impact of both energy efficiency and financial support on green upgrading in industrial industries. Notably, scale efficiency emerges as the primary driver of energy efficiency. Moreover, indirect financing proves to be more effective in promoting financial support than direct financing. The empirical results retain their robustness even after substituting explanatory variables. The study concludes by contextualizing the research findings within the current real-world scenario, offering practical insights, and proposing specific recommendations.
中国第二十次全国代表大会报告强调,要以能源清洁低碳高效利用为重点,加大财政支持力度,推动工业领域绿色升级。本文基于年度数据,采用熵权法构建了反映工业领域绿色升级影响的综合指数。为了深入研究,本文利用 DEA 模型来衡量能源效率,并利用其细分 BCC 模型将能源效率分解为技术效率和规模效率。本报告从直接融资和间接融资两个角度考察了金融支持情况。本文采用多元时间序列模型,深入研究了能效和金融支持对工业部门绿色升级的影响。研究结果表明,能效和金融支持对工业产业的绿色升级都有显著的积极影响。值得注意的是,规模效率是能源效率的主要驱动力。此外,间接融资比直接融资更能有效促进金融支持。即使在替换了解释变量后,实证结果仍然保持稳健。研究最后将研究结果与当前的现实情况相结合,提出了切实可行的见解,并提出了具体建议。
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引用次数: 0
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Proceedings of Business and Economic Studies
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