The Model of Business Success Factors for Micro-Entrepreneurs: A Conceptual Paper

: The objective of this study is to propose a model of business success factors for micro-entrepreneurs. The model is to comprehend and understand of what factors lead to micro entrepreneurs' success. Initially, the study reviews the literature and formulates hypotheses before proposing a model of business success factors for micro-entrepreneurs relevant to the current situation. Although many models have been proposed, they are less likely to emphasize on technology adoption, which is becoming paramount in the new daily lives due to the covid19 pandemic. Hence, it is hoped that the new model will provide beneficial insights to entrepreneurs, academicians, government agencies, and policymakers in formulating strategies and actions for the success and sustainability of micro-entrepreneurs.