酒店行业顾客满意度的调查方法——以Mariador Palace酒店为例

A. Toure, Zuo Guoxin, Sory Kaba
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摘要

今天,我们生活在一个国家的发展部分依赖于酒店建设的世界。因此,这被认为是一个非常重要的因素。本研究的目的是调查酒店行业客户满意度的概念。在进行这项研究时,选择了Mariador Palace,并对该公司的200个客户进行了研究。他们接受了采访,并回答了一份问卷,该问卷被用作客户满意度的样本。此外,还采用了一些调查方法。从本研究的结果来看,我们发现在Mariador palace Hotel酒店采用顾客满意的理念,对于实现目标、获得顾客、保持保留、减少顾客流失有积极的贡献。本研究建议,Mariador palace酒店应更多地基于其服务性质的发展,客户投诉的处理,以及从忠诚光顾酒店的客户那里获得反馈。因此,这是为了再次提高他们提供服务的质量。
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Investigating Method on Client Contentment in Hotel Sector: A Case Study of the Mariador Palace Hotel
Today, we live in a world where the development of the country is partly dependent on the building of hotels. Hence, this is considered as a very important factor. The purpose of this study is to investigate the concept of client contentment in the hotel sector. In carrying out this study, the Mariador Palace was selected, and a study was conducted on 200 clients of this company. They were interviewed to answer a questionnaire which was used as a sample for the client contentment. In addition, some investigation method was used. From the results of this study, we have found that adopting client contentment concept in the Mariador palace Hotel will be a positive contribution in achieving objectives, getting client’s acquisition, maintaining retention, and decreasing client’s loss. This study recommends that the Mariador palace hotel should be based more on the development of the nature of their services, treatment of customer’s complaints, and obtaining feedback from clients who are loyal in patronizing the hotel. Thus, this is with the view of improving the quality of their service delivery again.
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