A study on Organizational Culture and its Impact on Employees Behaviour with special reference to TTK Prestige Ltd, Coimbatore

Organizational culture is the accepted norms and values that are associated with a particular company. These norms are seen as distinctive to a particular organization. Organizational culture can be tackled in three realms such as behaviour & artifacts, values & assumptions and beliefs. The term behaviour denotes the visible elements of culture prevailing with a certain organizational dress code, the way employees use technology in their task etc. The objective of the study is to assess the existing culture of the organization and to find its impact on employee’s behaviour, to study the relationship between organizational culture and employee behaviour, to understand how the employer encourages participation in decision making and to find out the most influencing factors affecting organizational culture. The research design used in this study is descriptive research design. Data from 50 people were collected as population study. Data was collected by survey method through structured questionnaire with close-ended questions. The primary data was obtained through questionnaire directly from the employees. The secondary data was collected through internal source and external source, company records, documents, journals & websites. The collected data has been edited, classified and tabulated. The statistical tool used in this study is Percentage analysis, Chi-square test, and Correlation and Weighted Average method.