{"title":"服务营销与教育服务相结合","authors":"F. Rahayu","doi":"10.25105/mrbm.v13i1.1125","DOIUrl":null,"url":null,"abstract":"This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE\",\"authors\":\"F. Rahayu\",\"doi\":\"10.25105/mrbm.v13i1.1125\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service\",\"PeriodicalId\":446781,\"journal\":{\"name\":\"Media Riset Bisnis & Manajemen\",\"volume\":\"53 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-04-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Media Riset Bisnis & Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.25105/mrbm.v13i1.1125\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Riset Bisnis & Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25105/mrbm.v13i1.1125","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE
This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service
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