The Role of Group Vitality in Managing Project Teams of an FMCG Company

The present article describes an investigation of the group resilience role in FMCG project team management. Group resilience scale comprises seven dimensions (alignment, forecasting, adaptation, interchangeability, bounce back, accumulation of communication resources, self-organization) which were identified from the literature review and confirmed by the in-depth interviews with the project managers working in FMCG company. An intensive research (Case Study) of a single FMCG organization in which the author examined in-depth data relating to several variables reveled that project teams with high group resilience have better outcomes in difficult work environments. Outcomes could provide a better understanding of group resilience role in FMCG project management.