Co-creating subtle attractions.

Abstract This study aims to provide interventions co-creating tourist destinations in Denmark. The first goal of the study was to reconceptualize the attractive force of places. Instead of simply conceiving places as passively waiting to be visited, the researchers wanted to highlight their force of attraction. Since the municipality brands itself as 'the realm of nature', we set out to investigate how 'nature', always man-made to some extent, could be viewed as a force of its own. The second goal was to step away from the conventional understanding of tourists as simply consumers of places and treat them not as strangers and guests to the places, but as potential hosts and designers of place experiences. Furthermore, the researchers reversed traditional identity mechanisms by treating those tourists who returned year after year as part-time locals (GravariBarbas and Guinand, 2017). Creative, playful, and reflexive engagement with places is certainly present in the two interventions that take nature in general and wind in particular as natural rough resources that are important drivers of the experience economy of the west coast of the spectacle of the wind-installation.