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Creative tourism: activating cultural resources and engaging creative travellers最新文献

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Pursuing creative tourism for positive transformation and sustainable development. 追求创意旅游,实现积极转型和可持续发展。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0032
Nancy Duxbury, Sara Albino, Cláudia Pato de Carvalho
Abstract This chapter is divided into three parts. It begins by discussing some strategic areas to consider to advance creative tourism development locally and internationally. Then, views creative tourism in light of the United Nations Sustainable Development Goals. Filling out the chapter, the authors close by exploring some of the potential trajectories of creative tourism in the future, in a section entitled, "Going forward with transformative aspirations".
本章共分为三个部分。本文首先讨论了一些需要考虑的战略领域,以促进本地和国际创意旅游的发展。然后,结合联合国可持续发展目标来看待创意旅游。在这一章的结尾,作者在题为“怀着变革的愿望向前迈进”的章节中探讨了未来创意旅游的一些潜在轨迹。
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引用次数: 0
Creative travellers in Austria. 奥地利的创意旅行者。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0003
E. Paschinger
Abstract Creative tourism has emerged as a global trend in cultural tourism, replacing the previous notion of cultural tourism as being a mostly passive, attraction- and museum-based activity. Creative travellers are actively seeking out opportunities to become engaged in the local cultural fabric of the place they visit, be it during a cultural festival, an opportunity to meet the locals through hands-on workshops, or by participating in an activity offered at formal institutions, such as cookery schools. This chapter presents insights about types of creative travellers in Austria. Given the author's background as project manager in the association Kreativ Reisen Österreich (Creative Tourism Austria), the remarks made here are observations based on 10 years of experience in managing, networking, and promoting creative tourism to both national and international travellers. This has been done in co-operation with such high-profile partners as the Austrian National Tourism Board as well as several regional destination management organizations across Austria.
创意旅游已经成为全球文化旅游的一种趋势,取代了以前文化旅游主要是一种被动的、以景点和博物馆为基础的活动的概念。有创意的旅行者正在积极寻找机会参与到他们所访问的地方的当地文化结构中,无论是在文化节期间,还是通过实践研讨会与当地人见面的机会,或者参加正式机构(如烹饪学校)提供的活动。这一章介绍了对奥地利创造性旅行者类型的见解。鉴于作者在Kreativ Reisen Österreich(奥地利创意旅游)协会担任项目经理的背景,本文的评论是基于10年来管理、建立网络以及向国内外游客推广创意旅游的经验得出的。这是与奥地利国家旅游局等知名合作伙伴以及奥地利各地的几个区域目的地管理组织合作完成的。
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引用次数: 0
The creative tourist and the creating artist: the base for rural development. 创意旅游者与创意艺术家:乡村发展的基地。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0016
Catharina Sligting
Abstract This brief essay explores how arts-based creative tourism contributes to positive attitudes towards rural and natural areas, both by participating creative tourists and artists as well as by the local community. It shows the necessity of a sense of place, an awareness, a consciousness of the valorization of art as a creative force to break the negative downward spiral of negligence, outmigration, isolation, and dependency of small rural communities in rural and natural areas.
这篇简短的文章探讨了以艺术为基础的创意旅游如何通过参与创意游客和艺术家以及当地社区来促进对农村和自然地区的积极态度。它显示了一种地方感,一种意识,一种艺术作为一种创造性力量的价值意识的必要性,以打破农村和自然地区的小农村社区的忽视,外迁,孤立和依赖的负面螺旋式下降。
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引用次数: 0
Interview with Caroline Couret about the Creative Tourism Network ®. 采访Caroline Couret关于创意旅游网络®。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0008
C. Couret, Cláudia Pato de Carvalho
Abstract Introduces what Creative Tourism Network is, the paper also presents how creative tourism is important. Creative tourism is important in two main ways: it meets a growing and irreversible demand that reflects social changes more than a marketing gimmick, and it is, above all, perceived by the territories as a lever for sustainable development. Indeed, far from being considered as a danger for local communities as mainstream tourism used to be; creative tourism is valued for its capacity to create a value chain at the local and regional scale, by turning weaknesses and negative externalities into a virtuous ecosystem. In addition to this, assets such as communities' empowerment, inclusiveness, seasonality, resilience, intangible heritage recovery, social cohesion, and governance (just to mention a few) are applicable to any kind of destination and are particularly beneficial for the rural areas that cannot rely on other industrial sectors. The destinations that are part of the Creative Tourism Network ® are labelled 'CreativeFriendly' for guaranteeing both the quality and authenticity of the creative experiences they are promoting, as well as for the value chain generated through the project design.
摘要介绍了什么是创意旅游网络,阐述了创意旅游的重要性。创意旅游的重要性主要体现在两个方面:它满足了日益增长和不可逆转的需求,反映了社会变化,而不仅仅是一种营销噱头;最重要的是,它被各领土视为可持续发展的杠杆。事实上,与过去主流旅游业被认为对当地社区构成威胁的情况不同;创意旅游的价值在于它有能力在地方和区域范围内创造价值链,将弱点和负面外部性转化为良性生态系统。除此之外,社区赋权、包容性、季节性、韧性、非物质遗产恢复、社会凝聚力和治理(仅举几例)等资产适用于任何类型的目的地,对不能依赖其他工业部门的农村地区尤其有益。作为创意旅游网络®一部分的目的地被标记为“创意友好”,以保证他们所推广的创意体验的质量和真实性,以及通过项目设计产生的价值链。
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引用次数: 0
Interview with Geetika Agrawal about vacation with an artist. 采访Geetika Agrawal关于与一位艺术家的假期。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0010
Geet Agrawal, Cláudia Pato de Carvalho
Abstract This paper talks about the background of Vacation With An Artist (VWAA) project. The project touches on a few trends that we are seeing in the world. First of all, we as a society, we are tired of mass consumption. We want things to be handmade and we want to know the story about how it was made, what were the materials, and what is the source. People are just tired of seeing things on Amazon and having no history, no heritage, nothing to it. VAWAA also provides a very safe and welcome environment in a studio of an artist to immerse yourself in it and experience it yourself. Every single VAWAA guest has left the studio after a few days completely transformed. Because they suddenly realize that the creativity is not in the perfect drawing. Creativity is feeling comfortable to get out of our comfort zone and play.
摘要:本文论述了VWAA (Vacation With a Artist)项目的背景。这个项目涉及到我们在世界上看到的一些趋势。首先,作为一个社会,我们已经厌倦了大众消费。我们希望东西是手工制作的,我们想知道它是如何制作的,材料是什么,来源是什么。人们只是厌倦了在亚马逊上看到没有历史、没有遗产、没有任何东西的东西。VAWAA还为艺术家的工作室提供了一个非常安全和受欢迎的环境,让你沉浸在其中,亲自体验。VAWAA的每一位客人都在几天后完全改变了风格,离开了工作室。因为他们突然意识到,创造力并不在于完美的绘画。创造力就是走出舒适区去玩。
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引用次数: 0
Creative tourism marketing and social media management. 创意旅游营销和社交媒体管理。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0020
E. Paschinger
Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.
创意旅游,由于其互动性和当地人与游客之间活跃的文化交流,特别适合社交媒体营销提供的机会。当涉及到博客、视频帖子或社交媒体上的(实时)故事更新时,尤其如此。在内容营销中,应该注意始终有一个专业的策略:选择一个社交媒体平台,而不是另一个,必须符合你公司的战略传播目标,并可能得到其他有能力的合作伙伴的帮助,比如专业的数字内容创作者。此外,以编辑日历的形式建立出版指南可以帮助创意旅游经理更好地从社交媒体营销中获益。这一点在Kreativ Reisen Österreich奥地利创意旅游(Creative Tourism Austria)的突出例子中得到了证明,该公司多年来成功地在欧洲德语区建立了一个创意旅行者的在线社区。关于数字营销的未来趋势,可以这么说,好的内容,以及现在的情境,将永远是重要的,互动内容将日益成为主流。创意旅游可以寻求一个有趣的背景,以使其在全球范围内继续扩散,那就是与目的地视频叙事相关联。由于几乎所有的旅游目的地都使用各种视频平台和实时视频格式来突出他们的旅游产品,创意旅游特别有可能成为这类社交媒体营销工具的前沿。
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引用次数: 0
Policy recommendations on creative tourism development in small cities and rural areas: insights from the CREATOUR ® project in Portugal. 小城市和农村地区创意旅游发展的政策建议:来自葡萄牙CREATOUR®项目的见解。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0031
A. Gonçalves, M. D. R. Borges, Nancy Duxbury, Cláudia Pato de Carvalho, P. Costa
Abstract This chapter is a synthesis of proposed recommendations to authorities and agencies at all levels (national, regional, and local) relating to the development of creative tourism initiatives in small cities and rural areas. It is centrally informed by the needs of the CREATOUR ® pilot organizations in Portugal, which were articulated within discussions between researchers and practitioners. The study also considers public policies related to rural tourism development and the types of public policies needed to foster and support cultural and creative organizations in small cities and rural areas. The recommendations recognize and reinforce the need to develop new structures to foster ongoing interconnections between the cultural and tourism sectors.
本章综合了向各级(国家、地区和地方)有关小城市和农村地区创意旅游发展倡议的当局和机构提出的建议。它主要由葡萄牙CREATOUR®试点组织的需求提供信息,这些需求在研究人员和从业人员之间的讨论中得到了阐明。该研究还考虑了与乡村旅游发展有关的公共政策,以及在小城市和农村地区培育和支持文化和创意组织所需的公共政策类型。这些建议确认并强调需要发展新的结构,以促进文化和旅游部门之间不断的相互联系。
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引用次数: 1
Domestic and international creative tourists in Portugal: insights for practitioners. 葡萄牙的国内外创意游客:从业者的见解。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0004
J. Serra, N. Marujo, Nancy Duxbury, A. Gonçalves, S. Cabeça, P. Remoaldo, Juliana Alves
Abstract A great diversity of definitions of creative tourists exist, ranging from those who refer to visitors of dance, art, or handicraft workshops, to those who include people who take up temporary artistic residences to practice their creative expression and develop their art forms. In recent decades, we have observed the emergence of a new generation of travellers. These tourists are increasingly seeking co-creation processes, leading to more relational forms of cultural tourism, and active participation in creative experiences. This study revolves around the answers of the participants in the questionnaire of CREATOUR. We found that creative tourism activities can attract travellers to a location: both domestic (76%) and international tourists (64%) indicated that the primary reason for visiting the locale was to participate in the creative tourism experience. This was an important finding for us given that the locations were small cities and rural areas and some were quite remote. These findings suggest the potential for repeat visitors and the need to continually evolve activities to re-attract their interest as well as the value of operating in a network where travellers' participation in a creative tourism activity at one location can lead to participation in other activities elsewhere. This potentially virtuous cycle can strengthen awareness and connectedness among organizers of creative tourism activities in smaller places and rural areas.
创意游客的定义多种多样,既有舞蹈、艺术或手工艺作坊的游客,也包括在临时艺术住所进行创造性表达和发展艺术形式的人。近几十年来,我们观察到新一代旅行者的出现。这些游客越来越多地寻求共同创造的过程,导致更多的关系形式的文化旅游,并积极参与创意体验。本研究围绕CREATOUR问卷参与者的回答展开。我们发现,创意旅游活动可以吸引游客到一个地点:国内(76%)和国际游客(64%)表示,访问该地点的主要原因是参与创意旅游体验。这对我们来说是一个重要的发现,因为这些地点都是小城市和农村地区,有些还相当偏远。这些发现表明了回头客的潜力,需要不断发展活动来重新吸引他们的兴趣,以及在一个地方参与创造性旅游活动的游客可以参与其他地方的其他活动的网络运营的价值。这种潜在的良性循环可以加强小地方和农村地区创意旅游活动组织者之间的意识和联系。
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引用次数: 0
A sustainable future for creative tourism in Lapland. 拉普兰创意旅游的可持续未来。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0030
Maria Huhmarniemi, Outi Kugapi, Satu Miettinen, Laura Laivamaa
Abstract In this chapter, the researchers present practical ideas and potential strategies for developing the use of artsbased methods in creative tourism. Arts-based methods have come to be widely discussed and promoted in various disciplines such as the social sciences, education, and tourism research (Leavy,2009,2018; Barone and Eisner,2012) and their strength is seen in their ability to engage participants' creative expression and to obtain participation and knowledge that is not verbal. In the fields of art education and community art, the impact of art-based methods is seen on human growth and well-being, the sense of belonging, the enhancement of kinship, empowerment, and the ability to create meaningful symbols (see, for example, Hiltunen and Rantala, 2015). Inspired by this, in this chapter the researchers consider the potential of arts-based methods and creative tourism experiences for enabling learning and transformation.
在本章中,研究人员提出了在创意旅游中开发使用基于艺术的方法的实际想法和潜在策略。基于艺术的方法在社会科学、教育和旅游研究等各个学科中得到了广泛的讨论和推广(利维,2009,2018;Barone和Eisner,2012),他们的优势体现在他们能够吸引参与者的创造性表达,并获得非口头的参与和知识。在艺术教育和社区艺术领域,以艺术为基础的方法对人类的成长和福祉、归属感、亲属关系的增强、赋权和创造有意义的符号的能力产生了影响(例如,参见Hiltunen和Rantala, 2015)。受此启发,在本章中,研究人员考虑了以艺术为基础的方法和创造性旅游体验的潜力,以促进学习和转变。
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引用次数: 4
Gastronomic creative tourism: experiences in the Algarve region of Portugal. 美食创意旅游:在葡萄牙阿尔加维地区的体验。
Pub Date : 1900-01-01 DOI: 10.1079/9781789243536.0009
S. Cabeça, A. Gonçalves, J. F. Marques, M. Tavares
Abstract In Portugal, gastronomy is also seen as a valued asset that can enrich the tourist experience and add value to the territories, differentiating them (Turismo de Portugal, 2017). In a mass tourism destination like the Portuguese region of the Algarve, a major sea and sun destination, gastronomy can contribute to a more sustainable tourism, helping to diversify the Algarve's attraction base and to reduce tourism seasonality. The satisfaction of tourists with the gastronomy experience in the Algarve was studied some years ago and the results show that it depends on three main determinants: quality and price, gastronomy, and atmosphere. The evaluation showed that satisfaction 'was very much related with gastronomy related factors, including local courses, originality and exoticness, and the presentation of food and staff. Quality, and price were also found to be an important influence on satisfaction although to a lesser extent than gastronomy' (Correia et al., 2008, p. 174). Atmosphere was considered a less important factor.
在葡萄牙,美食也被视为一种有价值的资产,可以丰富旅游体验,为领土增加价值,使其与众不同(Turismo de Portugal, 2017)。在像阿尔加维葡萄牙地区这样的大众旅游目的地,一个主要的海洋和阳光目的地,美食可以为更可持续的旅游业做出贡献,有助于使阿尔加维的吸引力基础多样化,并减少旅游的季节性。游客对阿尔加维美食体验的满意度几年前进行了研究,结果表明,它取决于三个主要决定因素:质量和价格,美食和氛围。评估显示,满意度与美食相关因素密切相关,包括当地课程、原创性和异国情调,以及食物和员工的呈现。质量和价格也被发现是对满意度的重要影响,尽管其影响程度不如美食”(Correia et al., 2008, p. 174)。大气被认为是一个不太重要的因素。
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引用次数: 0
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Creative tourism: activating cultural resources and engaging creative travellers
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