Impact of Big Data on Supply Chain Performance through Demand Forecasting

By enabling more precise demand forecasting, the use of big data has changed the field of supply chain management. Companies may more accurately predict customer demand by gathering and analyzing enormous amounts of data from many sources, including customer behaviors and market trends, and then adjusting their production and inventory levels accordingly. By ensuring that goods and services are accessible when and where they are required, this improves customer happiness in addition to the efficiency and cost-effectiveness of the supply chain. The data collected from both primary and secondary sources to achieve the research objectives. The data collected from hospitality industry and evaluated through SmartPLS software to investigate the hypothesized model. An online survey through a questionnaire was the data collection tools used for attaining data. A survey analysis was conducted on the individuals employed to the supply chain departments. In addition, the findings revealed a positive significant of big data on supply chain performance through demand forecasting. Overall, the impact of big data on supply chain performance through demand forecasting is significant and continues to drive innovation and improvement in the hospitality sector.