{"title":"消费者动态的变形:盗贼遇到隐马尔可夫模型","authors":"G. Liberali, Alina Ferecatu","doi":"10.1287/mksc.2021.1346","DOIUrl":null,"url":null,"abstract":"In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models\",\"authors\":\"G. Liberali, Alina Ferecatu\",\"doi\":\"10.1287/mksc.2021.1346\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.\",\"PeriodicalId\":423558,\"journal\":{\"name\":\"Mark. Sci.\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-02-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mark. Sci.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/mksc.2021.1346\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1346","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.
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