向商业客户提供平台服务:促使卖方使用营销工具的战略考虑

Mark. Sci. Pub Date : 2021-12-21 DOI:10.1287/mksc.2021.1325
Botao Yang, Shao Yang, S. Dutta
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引用次数: 1

摘要

第三方卖家在电子商务平台上使用营销工具时竞争对手和消费者反应的战略考虑。
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Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.
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