生产成本下的福利和利润最大化

Avrim Blum, Anupam Gupta, Y. Mansour, Ankit Sharma
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引用次数: 52

摘要

组合拍卖是算法机制设计中的一个核心问题:为具有复杂偏好的买家定价和分配商品,以最大化某些期望目标(例如,社会福利、收入或利润)。这个问题已经在有限供应的情况下(每件商品一份)和数字商品的情况下(卖家可以免费生产额外的副本)得到了很好的研究。然而,在资源——石油、劳动力、计算周期等——的情况下,这两种抽象都不正确:这些资源的额外供应是可以找到的,但随着资源的枯竭,难度越来越大(边际成本)。本文研究了边际成本增加条件下组合定价的算法机制设计问题。目标是将这些商品出售给具有未知和任意组合估值函数的买家,以最大化社会福利或卖家的利润,具体来说,我们关注的是买家在线到达时张贴商品价格的设置。我们给出了对一类自然成本函数(线性、低次多项式、对数)实现常因子逼近的算法,并为更一般的增加边际成本函数(以及必要的加性损失)提供了对数逼近。我们证明了这些边界本质上是这些设置的最佳可能。
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Welfare and Profit Maximization with Production Costs
Combinatorial Auctions are a central problem in Algorithmic Mechanism Design: pricing and allocating goods to buyers with complex preferences in order to maximize some desired objective (e.g., social welfare, revenue, or profit). The problem has been well-studied in the case of limited supply (one copy of each item), and in the case of digital goods (the seller can produce additional copies at no cost). Yet in the case of resources -- oil, labor, computing cycles, etc. -- neither of these abstractions is just right: additional supplies of these resources can be found, but at increasing difficulty (marginal cost) as resources are depleted. In this work, we initiate the study of the algorithmic mechanism design problem of combinatorial pricing under increasing marginal cost. The goal is to sell these goods to buyers with unknown and arbitrary combinatorial valuation functions to maximize either the social welfare, or the seller's profit, specifically we focus on the setting of posted item prices with buyers arriving online. We give algorithms that achieve constant factor approximations for a class of natural cost functions -- linear, low-degree polynomial, logarithmic -- and that give logarithmic approximations for more general increasing marginal cost functions (along with a necessary additive loss). We show that these bounds are essentially best possible for these settings.
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