PERAN GRIT TERHADAP TASK PERFORMANCE PADA TENAGA PENJUAL DI WILAYAH JABODETABEK

Intensifying business competition forces companies to formulate sales strategies through their sales force. Salesperson are liaison between sellers and customers, both in person and online. Grit is an important aspect that salespeople need to have to maintain task performance. Grit is persistence and perseverance to achieve long-term goals. This study aims to determine the role of grit on task performance in salesperson in the Jabodetabek. The research method used a causality associative quantitative methods research with 75 salesperson working in the Jabodetabek area as participants. Data was collected using questionnaires, namely Individual Work Performance: Task Performance developed by Koopmans et al. the Grit-O Scale developed by Duckworth et al. Regression test was conducted to determine the relationship between variables. Data analysis revealed a coefficient value of 0.462 (R = 0.462) and a significance level of 0.000 (p < 0.05) which indicates there is positive and significant influence of grit towards task performance. The higher the grit, the better the salesperson’s task performance. The magnitude of the role given by grit to the task performance of salesperson in the Jabodetabek area is 21.3%, while 79.7% of the contribution to task performance of salesperson is influenced by other factors. Keywords: Grit, Task Performance, Salesperson