满足中国休闲行业与客户接触的员工

Hua Yang, Fengzhen Xiao, Peng Chen
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摘要

本文旨在探讨在中国休闲行业中,顾客接触型员工在遇到管理者时如何满足他们。采用定性方法,以中国高尔夫行业为例,研究发现内部服务质量在四种服务情境下由九个维度构建,并建立了内部服务遭遇过程中的内部服务质量构建模型。
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Satisfying customer-contact employees in the Chinese leisure industry
The paper is to explore how to satisfy customer-contact employees when they encounter their managers in the Chinese leisure industry. Adopted a qualitative approach, based on a case study of the Chinese golf industry, the research indicates internal service quality is constructed by nine dimensions in the four service situations, and develops a model of internal service quality construct during internal service encounters.
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