Analysis Factors Affecting Consumer Preferences in using Qris Payment In-Store

The purpose of this study is to analyze the factors that influence consumer preference when using QRIS (Quick Response Code Indonesian Standard) in Indonesian mobile payment systems in-store. With the advent of QRIS mobile payments, transactions in many areas of the business scene, especially in stores, have been disrupted. From cash and EDC (Electronic Data Capture) payments, it has become common in Indonesia to use QR payments with QRIS. A comprehensive review of the scientific literature shows the development of a behavioral model that explains the preference for using QRIS. This study uses a sample of 17–30 years old classified as active mobile payment users who regularly use QRIS in their business. This research aims to seek relationships between two variables by analyzing a quantitative type with a conclusive and descriptive research design. This study uses the technology acceptance model (TAM) to form different behaviors depending on the user's usage of each payment method offered. Insights and impacts on management provide an alternative to operating a business. This research uses SmartPLS since the focus of the research is to analyze the relationship between constructs, not analyzing a model. Empirical results show that the recognized convenience and speed constitute an important barrier to the payment process, along with the behavioral intention of users towards the QRIS payment. Other potential obstacles include an in-store selection of mobile payments, consumer ignorance of QRIS, old habits, image, and personal innovativeness of users' socially acceptable services and needs.