THE STRUCTURE AND SYSTEM OF MOTIVATIONS OF THE TEACHING STAFF PROFESSIONAL ACTIVITIES

In order to ensure that the higher education institutions attain the desired objectives, it is very important to motivate employees to work effectively, which directly depends on their work motivation. When managing motivation, the manager’s job is to activate the motivations that already lie in the employees. Specific activities of the teaching staff in the higher education system are conditioned by motivations of work activities, as well as by the joint action of motivations for choosing profession and motivations for choosing workplace, the ratio of which guides the conduct of employees and creates its motivational structure. Virtually every worker has his/her own motivational structure, in which the leading place is occupied by the motivating core, which is the set of leading motives and stimuli that guide workers at a given point in time. In order to reveal the motivating core in the structure of the teaching staff, we conducted a survey at Akaki Tsereteli State University. A total of 252 respondents took part in the survey of the teaching dtaff. As a result of the survey, motivations that are mostly related to the content of labor and the specific labor conditions typical for the higher education institutions. In order to succeed in organizations and their structure, it is not only desirable, but essential to create, maintain and operate a staff motivation system in continuous development mode. Based on our research, we have identified the areas of motivation and stimulation that are most relevant for Akaki Tsereteli State University today, and based on them, we have developed the motivational program that, in our opinion, will help the university to achieve its strategic goals and successfully meet the challenge.