Balancing Cost Savings And ISO/IEC 17025

There is a dilemma that calibration laboratories and customers go through when providing a calibration service. The customer that wants a calibration done, but the customer doesn’t understand or maybe they don’t care about the quality. What obligation does the calibration laboratory have to educate the customer, especially when they don’t care? How many customers just want calibration label. What about the customer who demands that the laboratory has to be ISO/IEC 17025 accredited, but won’t pay the additional cost of the accredited calibration?