Creativity is designed to be researched in grey relational

Creativity is an important part of the competitiveness of all walks of life. In the case of a designer, creativity is paramount. Based on the perspective of industrial design, the relationship between creativity and time pressure is studied This study uses creativity to design. In the part of research, we combine the gray theory of multi-attribute decision making (MADM) forecasting method, creative product analysis matrix and knowledge assessment technology to establish a method of evaluating creative design. In addition, experts and students are tested by comparison: Creative thinking testing, product concept development testing and product aesthetic development testing. Five hypotheses were tested. Based on the analysis results, suggestions for improving the innovative design are proposed. These recommendations can be used as a reference for creative management to make the concept generation process more efficient.