{"title":"关系营销，品牌形象，品牌信任","authors":"S. Mulyani, Sumeidi Kadarisman, A. Jamaludin","doi":"10.11594/jesi.02.01.10","DOIUrl":null,"url":null,"abstract":"Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.","PeriodicalId":136508,"journal":{"name":"Jurnal Ekonomi Dan Statistik Indonesia","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Permodellan Online Customer Review di Tinjau dari Relationship Market-ing, Brand Image, dan Brand Trust\",\"authors\":\"S. Mulyani, Sumeidi Kadarisman, A. Jamaludin\",\"doi\":\"10.11594/jesi.02.01.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.\",\"PeriodicalId\":136508,\"journal\":{\"name\":\"Jurnal Ekonomi Dan Statistik Indonesia\",\"volume\":\"19 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Ekonomi Dan Statistik Indonesia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.11594/jesi.02.01.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ekonomi Dan Statistik Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11594/jesi.02.01.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Permodellan Online Customer Review di Tinjau dari Relationship Market-ing, Brand Image, dan Brand Trust
Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.
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