altVerto:利用干预和社区促进替代交通

Martha V. Gukeisen, David Hutchful, Pieter Kleymeer, Sean A Munson
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引用次数: 10

摘要

我们试图激励那些经常使用基于网络的本地和地图服务的司机,他们有可行的替代交通方式——比如公共交通、拼车、步行或骑自行车——使用这些替代方式,而不是独自开车。altVerto与用户现有的习惯合作,在旅行计划中进行干预,然后通过进度跟踪和围绕驾驶替代方案的社区建设来维持长期的积极行为。我们的研究调查了计算机媒介干预在决策时刻和在线交通相关社区如何激励和维持替代交通方式的使用。
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altVerto: using intervention and community to promote alternative transportation
We seek to motivate drivers who regularly use web-based local and mapping services and have access to viable alternative transit methods - such as public transportation, carpooling, walking or bicycling - to use these alternatives instead of driving alone. altVerto works with users' existing habits to intervene during trip planning, and then sustains long-term positive behavior through progress tracking and community-building around alternatives to driving. Our study investigates how computer-mediated intervention at decision making moments and online transit-related community motivates and sustains the use of alternative transit methods.
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