我们准备好接受移动支付了吗?

Wai Phoong Seuk, Yen Phoong Seuk, Moghavvemi Sedigheh, Chung Yeong Wai
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引用次数: 0

摘要

本研究旨在确定影响移动支付应用的准备程度和接受程度的因素。本研究采用调查法进行。定量数据分析用于衡量感知有用性,感知易用性和感知安全性对马来西亚人使用移动支付应用程序的准备程度之间的关系。结果表明,感知有用性、感知易用性和感知安全性与移动支付应用的使用呈显著正相关。此外,据报道,感知易用性是使用移动支付应用程序的最重要因素,其次是感知安全性和感知实用性。这项研究能够提供马来西亚移动支付使用的当前阶段的信息,也有利于移动支付设施提供商找到可以提高移动支付应用程序的接受和使用的策略。
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Are We Ready for Mobile Payment?
This study aims to identify the factors influencing the readiness and acceptance of mobile payment applications. The study is performed using the survey method. Quantitative data analysis are used to measure the relationship between the perceived usefulness, perceived ease of use, and perceived security on the readiness of Malaysian in using mobile payment applications. The results shown that perceived usefulness, perceived ease of use, and perceived security have a positive and significance relationship with the usage of mobile payment applications. Moreover, perceived ease of use is reported as the strongest factor towards usage of mobile payment applications, following by perceived security and perceived usefulness. This study is able to provide information on the current stage of use on mobile payment in Malaysia and it is also beneficial to the mobile payment facilities provider into find out strategies that could improve the acceptance and use of mobile payment application.
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