The Influence of E-Wom and Image Destination on Revisit Decision Moderated by Trust: A Literature Review

This research is motivated by the rapid growth of tourism in Indonesia Country. This causes many opportunities for tourists to move from one tourist attraction to another. So it is difficult to maintain and increase the number of tourists visiting a region. This study aim to gather and analyze published articles regarding the influence of E-Wom, destination images and Trust on revisit decision. The research design is a literature review. Articles published in the last ten years appearing in six different academically recognized journals of tourism have been reviewed in the present study. Based on the results of the review literature that a positive E-Wom statement is a way to build trust in the destination image. When tourists find a match for what they think, or get a good overall impression of a tourist destination, trust arises. Travelers who believe in a good destination will be used as a reference for a return visit. So, it can be concluded that Electronic Word of Mouth, Destination image and trust has a positive and significant on revisit decision.