Organizational, Environmental, and Strategic Factors Affecting International Market Development: Evidence from Maritime Shipping Industry in Pakistan

The purpose of this study was to explore the success factors for international market development. The research utilized quantitative research methodology to find out the extent to which Learning Effects (LE), Uniqueness Effects (UE), Network Effects (NE), Pricing Effects (PE), Efficiency Effects (EE), Searching Effects (SE) and Brand Effects (BE) influence Internationalization Behavior of Maritime Shipping industry in Pakistan. The sample comprises of 366 participants in which 246 female employees and 120 male employees were involved. The result indicates that learning effects, uniqueness effects, network effects, efficiency effects, and brand effects significantly influence internationalization behavior in maritime shipping industries. However, pricing and brand effects does not have any significant influence on internalization behavior. There is a need to pay attention to the present as well as future requirements associated with the competition in the international markets.