The fusion of art and management in the era of the 4th industrial revolution: focusing on the combined effect of artistic competence and entrepreneurship

The purpose of this study is to demonstrate the relationship between entrepreneurship and artistic competence as a factor influencing innovation and performance. More specifically, we analyzed the direct effect of artistic competence on innovation behavior and organizational commitment, analyzed the mediating effects of entrepreneurship between artistic competence and innovation behavior and organizational commitment, and then examined the combined effects of artistic competence and entrepreneurship. The results showed that the artistic competence had a direct influence on the innovation behavior, but did not directly affect the organizational commitment. In the analysis of the mediating effect of entrepreneurship, mediating effects were found to exist in all models. Especially, the relationship between artistic competence and organizational commitment, which had no relationship in direct relationship, was found to have a complete mediating effect by finding a significant indirect effect of simple and multiple. This shows that the artistic competence influences innovation behavior and organizational commitment through entrepreneurship. The combination effect analysis showed that there is a coupling effect between entrepreneurship and artistic competence. 1