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A Study on the Influences of Exhibition Experience, Satisfaction, Brand Assets and Behavioral Intention 会展体验、满意度、品牌资产与行为意向的影响研究
Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.04
Seung-Wan Ju
Currently, Korean companies operate corporate promotion halls, memorial halls and museums, centering on large corporations, making them a place for long-term communication beyond the short-term contact with consumers. In addition, companies have provided recently virtual exhibition experiences through the homepage or apps to the corporate publicity exhibition halls, which are operated by the company, and are being developed in parallel with the existing exhibition experiences.Therefore, this study conducted an empirical analysis to find out the effect of the exhibit experience of the corporate publicity exhibition hall on the consumer behavioral intention with the subject of the visitors who have experienced the exhibition experience of the domestic corporate publicity exhibition hall. Followings are the implications for the results.The academic significance of this study is in that it investigated the relationship between satisfaction, brand assets, and behavioral intention through the exhibition experience in the corporate publicity exhibition hall by conducting empirical analysis of the relationship systematically. In addition, it is expected to be used as a practical basic material that can be more practical in producing exhibition experiences when newly opening a corporate publicity exhibition hall or remodeling an existing corporate publicity exhibition hall.
目前,韩国企业以大企业为中心,开设了企业宣传馆、纪念馆、博物馆等,使其成为超越与消费者短期接触的长期交流场所。此外,企业最近还通过网站或应用程序为公司运营的企业宣传展厅提供虚拟展览体验,并与现有的展览体验并行开发。因此,本研究以体验过国内企业宣传展厅展示体验的参观者为研究对象,进行实证分析,以了解企业宣传展厅的展示体验对消费者行为意愿的影响。以下是研究结果的含义。本研究的学术意义在于,通过对企业宣传展厅的展示体验,对满意度、品牌资产和行为意向之间的关系进行了系统的实证分析,探讨了满意度、品牌资产和行为意向之间的关系。另外,在新开企业宣传展示厅或改造现有企业宣传展示厅时,它有望作为一种实用的基础材料,在制作展示体验方面更具实用性。
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引用次数: 2
The Economic and Constraints to Shea Tree Conservation among the Shea Value Chain Actors in the North-central, Nigeria 尼日利亚中北部乳木果价值链参与者中乳木果树保护的经济和制约因素
Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.01
I. Garba, A. Muhammad-Lawal
Shea tree species is vulnerable; the density is rapidly declining due to poor conservation. In spite of the need for its preservation, inadequate information on the returns to shea value chain activities and the limiting factors to shea tree conservation among shea value chain actors in the North-central, Nigeria remain worrisome. A three-stage sampling technique was used to draw 387 respondents in North-central Nigeria consisting of 200 and 187 shea value chain actors from Niger and Kwara States respectively. Descriptive statistics, budgeting techniques and Least Significant Difference (LSD) test were used for data analysis. The results revealed that shea butter producers and shea nut collectors produced an average of 126.44kg and 634.54kg of shea butter and dried shea nut per month, from 337.67kg and 1,264.79kg of shea resources respectively. Similarly, an average of 1,182.08kg of charcoal, 1,377.24kg of fuelwood and 248.25kg of mortar/pestle and hoe handle (MP&H) were produced from 2,703.88kg, 1,433.19kg and 1,101.23kg of inputs per month respectively. The average net returns realized were N29,607.61, N19,690.45 N22,061.31, N24,521.14 and N27,524.15 per month from shea butter production, shea nut collection, charcoal production, fuelwood gathering and MP&H making respectively. The returns from the value chain activities showed a significant difference among all the actors (p<0.05). The major constraints to shea tree conservation for more than 70% of the shea value chain actors were: scarcity of shea hybrids, long gestation period, low returns, threat from charcoal and fuelwood activities. Furthermore, all the activities in the shea value chain were profitable. And the production of charcoal, fuelwood, MP&H constitutes threats to shea tree conservation. The study recommends the provision of shea hybrid, enlightenment on shea tree conservation and enforcement of control mechanisms to check wastage.
乳木果树种脆弱;由于保护不力,密度正在迅速下降。尽管有必要保护乳木果树,但关于尼日利亚中北部乳木果价值链活动的回报和限制乳木果树保护的因素的信息不足,仍然令人担忧。采用三阶段抽样技术,在尼日利亚中北部抽取了387名受访者,分别包括来自尼日尔和Kwara州的200名和187名乳木果价值链参与者。采用描述性统计、预算技术和LSD检验进行数据分析。结果显示,乳木果生产者和乳木果收集者平均每月分别从337.67kg和1264.79 kg的乳木果资源中生产126.44kg和634.54kg的乳木果油和干乳木果。同样,平均每月从2,703.88公斤、1,433.19公斤和1,101.23公斤的投入中分别生产1,182.08公斤木炭、1,377.24公斤薪材和248.25公斤臼/杵和锄头。从乳木果油生产、乳木果收集、木炭生产、薪材收集和MP&H制造中实现的平均净收益分别为每月29,607.61奈拉、19,690.45奈拉、22,061.31奈拉、24,521.14奈拉和27,524.15奈拉。价值链活动的收益在各参与者之间存在显著差异(p<0.05)。对70%以上的乳木果价值链参与者来说,乳木果树保护的主要制约因素是:乳木果杂交品种稀缺、妊娠期长、回报低、来自木炭和薪材活动的威胁。此外,乳木果价值链中的所有活动都是有利可图的。而木炭、薪材、MP&H的生产对乳木果树的保护构成了威胁。建议提供乳木果杂交种、对乳木果树保护的启示和实施控制机制以防止浪费。
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引用次数: 1
Corporate Earnings Management and Financing policy 公司盈余管理和融资政策
Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.03
Jaisik Gong
In this study, we conduct an empirical analysis of whether the causal relationship between corporate earnings management and debt policy exists. Jensen (1986) and Harvey (2004) and others argue that firms increase debt levels, or leverage ratios, to reduce agency costs. This study hypothesizes that firms with higher earnings management increase their leverage ratios to reduce agent costs, assuming that the larger the firm's earnings management, the higher the agency costs. This study found that earnings management in Korean firms had a high positive correlation with debt policy, or leverage ratios. This is a result of supporting the agency cost hypothesis that Korean companies with larger earnings management are considered to have higher information asymmetry or agent costs, so that companies with large earnings management are adopting a debt policy that increases leverage ratios to reduce agent costs.
在本研究中,我们对企业盈余管理与债务政策之间是否存在因果关系进行实证分析。Jensen(1986)和Harvey(2004)等人认为,企业通过提高债务水平或杠杆率来降低代理成本。本研究假设盈余管理程度越高的企业通过提高杠杆率来降低代理成本,假设盈余管理程度越高的企业代理成本越高。本研究发现,韩国企业的盈余管理与债务政策或杠杆率有高度正相关。这是支持代理成本假说的结果。代理成本假说认为,盈余管理规模较大的韩国企业的信息不对称或代理成本较高,因此,盈余管理规模较大的企业为了降低代理成本,采取了提高杠杆率的债务政策。
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引用次数: 0
Analyzing Social Marketing Characteristics of Indian Companies 分析印度企业的社会营销特征
Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.02
Jinyoung Shin, Jae-sin Oh, Dae-Yul Jeong
This study analyzed the social marketing characteristics of Indian companies. The top 100 Indian companies in terms of market caps were selected, and their latest social marketing activities in 2017-2019 were researched. This study focused on the social marketing topics of the companies. Empirical analysis was conducted to compare the difference among the company group. The most common social marketing topics are health, followed by environment and education. As a result of the difference analysis between groups, there was a statistically significant difference in social marketing theme according to the nationality of the company. On the other hand, there was no statistical difference according to the ownership type of the company and the industry. However, although some tests are not statistically significant, the difference analysis provided in-depth implications for the social marketing characteristics of Indian companies.
本研究分析了印度企业的社会营销特征。选择了市值排名前100的印度公司,并研究了他们在2017-2019年的最新社会营销活动。本研究聚焦于企业的社会营销主题。通过实证分析比较公司组间的差异。最常见的社会营销主题是健康,其次是环境和教育。通过组间差异分析,不同国籍的企业在社会营销主题上存在显著的统计学差异。另一方面,根据公司所有权类型和行业,没有统计学差异。然而,虽然有些测试没有统计学意义,但差异分析为印度公司的社会营销特征提供了深入的启示。
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引用次数: 0
An Empirical Study of Changing the Business Environment and Increasing the Business Performance 改变经营环境与提高企业绩效的实证研究
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.07
Jung-Su Lee
In this study, the prior study in management environment, management strategy, and business performance was reviewed and empirical research was carried out. Technological strength, competitive strength, government support policy and financial support were adopted by way of factors for the business environment. The results of the study are as follows. First, the management environment (technology strength, competition strength, government support policy, and finance support) had a significant influence on the management strategy. Second, management strategies had a significant influence on business performance. This means that in order for an entity to settle in the market, it is essential to establish a discriminatory management strategy in various business environments.
本研究在回顾前人关于管理环境、管理战略与企业绩效的研究的基础上,进行了实证研究。技术实力、竞争实力、政府扶持政策和资金支持是影响营商环境的因素。研究结果如下:首先,管理环境(技术实力、竞争实力、政府支持政策和资金支持)对管理战略有显著影响。第二,管理策略对企业绩效有显著影响。这意味着一个实体要想在市场上立足,就必须在不同的商业环境中制定有区别的经营策略。
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引用次数: 0
A Study on Reuse Intention of Digital Bank in South Korea 韩国数字银行重用意向研究
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.06
Jiyoung Yoon
Digital banking, which first appeared in South Korea, started in 2017. The advent of digital banks has brought about significant changes in the bank’s operations by influencing the development of customer interfaces and technology in the banking sector. In South Korea, digital banks have begun offering financial services combined with new financial technologies. The number of digital bank subscribers increased sharply initially due to the interest and expectations of customers, but this phenomenon did not continue and the growth of subscribers was stagnant. Thus, in this study, we looked at the variables that affect the intention of reusing the actual digital bank by applying an expanded technology acceptance model. To this end, the government conducted a study on the intention of reusing digital banks among 230 adult consumers distributed among those in their 20s and 60s in Korea who have experienced using digital banking services. The relationship between perceived usefulness, perceived convenience, consumer satisfaction and security identified in this study has been examined through SEM analysis to confirm that perceived usefulness and consumer satisfaction have a significant effect on the intention of reusing digital banking. The results of this study are expected to provide a positive foundation for the continued use and reuse of digital banking services.
数字银行最早出现在韩国,始于2017年。数字银行的出现通过影响银行部门客户界面和技术的发展,给银行的业务带来了重大变化。在韩国,数字银行已经开始提供与新金融技术相结合的金融服务。由于客户的兴趣和期望,数字银行用户数量最初急剧增加,但这种现象并没有持续下去,用户增长停滞不前。因此,在本研究中,我们通过应用扩展的技术接受模型来研究影响实际数字银行重用意图的变量。为此,政府以国内有过数字银行使用经历的230名20 ~ 60多岁的成年消费者为对象,对数字银行的再使用意向进行了调查。本研究中发现的感知有用性、感知便利性、消费者满意度和安全性之间的关系通过SEM分析进行了检验,以证实感知有用性和消费者满意度对数字银行的重用意图有显著影响。这项研究的结果有望为数字银行服务的持续使用和重用提供积极的基础。
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引用次数: 1
An Empirical Study on Effecting Characteristics of Financial Services on Use Intention: Focusing on Asset Management of Mobile FinTech Using Alipay 金融服务特征对使用意愿影响的实证研究——以支付宝移动金融科技资产管理为例
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.05
Lin-lin Zhang
After reviewing previous studies on financial service characteristics, customer satisfaction and usage intentions, an empirical study was conducted. Financial services are characterized by convenience, profitability, security and flexibility. The study aims to analyze what factors influence the intent of users based on FinTech-based Alipay to manage personal assets. This article uses SPSS 22.0 as the basic statistics and uses the structural equations to analyze Smart PLS 2.0 (partial least squares). The findings are as follows. First, the characteristics of financial services (convenience, benefit, security, and flexibility) have a major impact on customer satisfaction. Second, customer satisfaction has a significant impact on usage intentions.
在回顾前人关于金融服务特征、顾客满意度和使用意愿的研究后,本文进行了实证研究。金融服务的特点是方便、盈利、安全、灵活。本研究旨在分析哪些因素影响了基于金融科技的支付宝用户管理个人资产的意愿。本文使用SPSS 22.0作为基础统计,利用结构方程对Smart PLS 2.0(偏最小二乘)进行分析。研究结果如下。首先,金融服务的特点(便利性、福利性、安全性和灵活性)对客户满意度有重大影响。第二,顾客满意度对使用意图有显著影响。
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引用次数: 2
Effect: An Empirical Study of Social Contribution and its Management Activities 效应:社会贡献及其管理活动的实证研究
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.08
Bing Jang
This study are as follows: First, it has been shown that social responsibility has a significant influence on the social environment (economy, politics, society and finance). Second, the social environment in the economy, politics, and finance had a significant influence on corporate value, but the social environment in the social aspect did not have a significant influence on corporate value. This has been empirically demonstrated by this paper that social responsibility is not an investment in the vague value of the social environment on the society. Thus, an entity can enhance its value in an economy, politics and finance of social environment by routinely performing its social responsibilities on the basis of profits generated by its management activities.
本研究的主要内容如下:第一,社会责任对社会环境(经济、政治、社会和金融)具有显著影响。第二,经济、政治、金融方面的社会环境对企业价值有显著影响,而社会方面的社会环境对企业价值的影响不显著。本文通过实证论证了社会责任并不是对社会环境对社会的模糊价值的投资。因此,一个实体可以通过在其管理活动产生的利润的基础上经常性地履行其社会责任来提高其在经济、政治和社会环境金融中的价值。
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引用次数: 0
The fusion of art and management in the era of the 4th industrial revolution: focusing on the combined effect of artistic competence and entrepreneurship 第四次工业革命时代艺术与管理的融合:关注艺术能力与创业精神的结合效应
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.01
E. Han
The purpose of this study is to demonstrate the relationship between entrepreneurship and artistic competence as a factor influencing innovation and performance. More specifically, we analyzed the direct effect of artistic competence on innovation behavior and organizational commitment, analyzed the mediating effects of entrepreneurship between artistic competence and innovation behavior and organizational commitment, and then examined the combined effects of artistic competence and entrepreneurship. The results showed that the artistic competence had a direct influence on the innovation behavior, but did not directly affect the organizational commitment. In the analysis of the mediating effect of entrepreneurship, mediating effects were found to exist in all models. Especially, the relationship between artistic competence and organizational commitment, which had no relationship in direct relationship, was found to have a complete mediating effect by finding a significant indirect effect of simple and multiple. This shows that the artistic competence influences innovation behavior and organizational commitment through entrepreneurship. The combination effect analysis showed that there is a coupling effect between entrepreneurship and artistic competence. 1
本研究的目的在于证明企业家精神与艺术能力之间的关系是影响创新与绩效的因素。具体来说,我们分析了艺术能力对创新行为和组织承诺的直接影响,分析了企业家精神在艺术能力与创新行为和组织承诺之间的中介作用,然后考察了艺术能力和企业家精神的联合效应。结果表明,艺术胜任力对创新行为有直接影响,但对组织承诺没有直接影响。在企业家精神的中介效应分析中,所有模型都存在中介效应。尤其是艺术胜任力与组织承诺的关系,在没有直接关系的基础上,通过发现单一性和多重性的显著间接效应,发现其具有完全的中介作用。这说明艺术胜任力通过企业家精神影响创新行为和组织承诺。组合效应分析表明,创业精神与艺术能力之间存在耦合效应。1
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引用次数: 0
Applications of Artificial Intelligence and ML in Business 人工智能和机器学习在商业中的应用
Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.03
N. Thirupathi Rao
The utilization of artificial intelligence and its related techniques is going in rapid level of growth. As the technologies are upgrading from time to time, the technologies are also increasing the utilization of these techniques such that to provide the more sophisticated facilities to the users. The utilization of various applications of artificial intelligence includes face recognition, palm recognition and other applications etc. As the technology trends going, the utilization is also increasing and in the current paper, thee applications are given with a brief details. Various sectors where the current AI techniques are utilizing in a very high growth to be noted and presented in detail in the current paper. This growth has to be observed in various fields and all those areas were discussed in detail.
人工智能及其相关技术的应用正在快速增长。随着技术的不断升级,技术也在不断提高这些技术的利用率,以便为用户提供更先进的设施。人工智能的各种应用包括人脸识别、手掌识别等应用。随着技术的发展,其利用率也在不断提高,本文简要介绍了三种应用。当前人工智能技术正在以非常高的增长利用的各个领域将在当前的论文中得到注意和详细介绍。必须在各个领域观察到这种增长,所有这些领域都进行了详细讨论。
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引用次数: 1
期刊
International Journal of Business Policy and Strategy Management
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