Perception of white meat consumption among urban households in Ibadan North Local Government of Oyo State

This study examines the consumer’s perception of white meat among household in Ibadan north local government area of Oyo state, Nigeria. Multi-stage sampling was used through questionnaire to gather information from 110 respondents used as a sample size for the study. Data were analyzed through the use of descriptive statistics tools such as frequency and percentage, while inferential statistics such as chi-square and PPMC were used for the hypotheses. The result of the study revealed that majority (63.6%) of the respondents were married, also in their active age (93.2%) and engaged in trading and civil service work as their primary occupation. Also, majority (55.5%) had up to secondary education and tertiary school level with household size 1-5.The result further revealed that 52.4% of the respondents had unfavourable perception of white meat consumption while 47.6% had favourable perception. Also, better cholesterol content (53.6%) and reduced health risk (51.8%) were some of the perceived benefits of white meat considered by respondents. Constraints such as high cost of white meat (99%) and low income (88%) were considered as major constraints to white meat consumption. Chi-square analysis revealed that marital status(X2=18.693, P=0.028), education(X2=17.753, P=0.038) and primary occupation(X2=18.266, P=0.032) of respondents were found to have significant relationship with their perception of white meat consumption at 0.05 level. Also, PPMC analysis showed that there was relationship between perceived benefits and perception for white meat at 0.05 level of significant. The study, therefore, recommends that the enlightenment programmes on nutritional benefit of white meat consumption should be promoted for consumers to have right perception.