我为在麦当劳工作感到骄傲:你是一个满意和忠诚的员工吗?

Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, S. Srivastava, Juhi Sharma
{"title":"我为在麦当劳工作感到骄傲:你是一个满意和忠诚的员工吗?","authors":"Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, S. Srivastava, Juhi Sharma","doi":"10.32535/ijthap.v6i2.2328","DOIUrl":null,"url":null,"abstract":"One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"I am proud working in McDonald’s: Are you a satisfied and loyal employee?\",\"authors\":\"Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, S. Srivastava, Juhi Sharma\",\"doi\":\"10.32535/ijthap.v6i2.2328\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.\",\"PeriodicalId\":439981,\"journal\":{\"name\":\"International Journal of Tourism & Hospitality in Asia Pasific\",\"volume\":\"24 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism & Hospitality in Asia Pasific\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32535/ijthap.v6i2.2328\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism & Hospitality in Asia Pasific","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/ijthap.v6i2.2328","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

作为世界顶级快餐店之一,麦当劳在全球拥有36000多家分店。在马来西亚,我们拥有320多家分支机构,在全国拥有超过15000名员工,提供职业和发展机会。本研究的目的是关注员工对工作的满意度以及他们对快餐连锁店的忠诚度。此外,本研究还将解释员工的工作满意度如何在塑造员工对工作场所的忠诚度方面发挥关键作用。在这项研究中,我们调查了马来西亚和印度尼西亚五个不同麦当劳分店的员工,分别是麦当劳的Kulim,麦当劳的Alma,麦当劳的E-Gate,麦当劳的Lowokwaru和麦当劳的Darmo。在线调查有助于收集大量的数据,而访谈则提供了员工深刻而清晰的意见和感受。麦当劳对很多人来说都很熟悉。当麦当劳更多地了解和了解员工的满意度和忠诚度时,它就能够为顾客提供更好的服务。作为客户,我们可以获得更高的满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
I am proud working in McDonald’s: Are you a satisfied and loyal employee?
One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021) Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1