提醒有用,但对谁有用?来自纽约市停车罚单收款人的证据

Ori Heffetz, Ted O’Donoghue, H. Schneider
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引用次数: 7

摘要

我们调查了纽约市停车罚单接收者对提醒信的反应的异质性。使用字母时间的变化,我们发现了强烈的总体反应。但是我们发现个体之间存在很大的差异:那些对门票(一个自然的推动目标)的反应基线倾向较低的人对信件的反应最小。这些低反应类型的人会招致严重的后期惩罚,他们不成比例地来自已经处于不利地位的群体。他们确实对传统的、基于激励的干预措施反应强烈。我们讨论了对反应异质性的解释可能如何改变一个人制定政策的方法,以及如何利用我们的分析来针对低反应类型的干预措施。(凝胶d04, d12, d91, h71)
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Reminders Work, But for Whom? Evidence from New York City Parking-Ticket Recipients
We investigate heterogeneity in responsiveness to reminder letters among New York City parking ticket recipients. Using variation in the timing of letters, we find a strong aggregate response. But we find large differences across individuals: those with a low baseline propensity to respond to tickets—a natural nudge target—react least to letters. These low-response types, who incur significant late penalties, disproportionately come from already disadvantaged groups. They do react strongly to traditional, incentive-based interventions. We discuss how accounting for response heterogeneity might change one’s approach to policy and how one might use our analysis to target interventions at low-response types. (JEL D04, D12, D91, H71)
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