在开发大学的附加教育服务时,市场调研的特点

A. Gornostaeva, I. Gornostaeva, E. Laricheva, N. Radkova
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摘要

本文论述了市场营销在高校专业进修教育服务提供中的若干方面。本文考察了APE计划实施的各个阶段,并详细分析了APE计划开发阶段和向最终消费者销售APE服务后的营销研究机制
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Features of marketing research when developing additional educational services of the university
The article discusses certain aspects of marketing in the provision of educational services of the university additional professional education (APE). The paper examines the stages of APE programs implementation and presents the detailed analysis of the mechanism of marketing research at the stage of APE programs development and after the sale of APE services to final consumers
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