A. Gornostaeva, I. Gornostaeva, E. Laricheva, N. Radkova
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Features of marketing research when developing additional educational services of the university
The article discusses certain aspects of marketing in the provision of educational services of the university additional professional education (APE). The paper examines the stages of APE programs implementation and presents the detailed analysis of the mechanism of marketing research at the stage of APE programs development and after the sale of APE services to final consumers