INTENSITY OF INNOVATION ACTIVITY AND ITS PROGRESSIVITY IN ENTERPRISES IN SLOVAKIA IN THE ERA OF INDUSTRY 4.0

At present, it is not easy to define and recognise the innovative potential of an enterprise in a market environment. It is about identifying the components, relationships and understanding the concepts, interconnections and achieving the expected economic, social, environmental consequences of introducing and managing innovation. Innovation is associated with increased performance, the creation of new markets and competitive advantage. Enterprises are innovating to defend their existing competitive positions as well as to seek a sustainable competitive advantage. The paper's main goal was to examine the degree of the introduction of innovations in enterprises in Slovakia in the era of Industry 4.0 on the basis of a knowledge base and a questionnaire survey. By applying theoretical knowledge and statistical methods of evaluating the questionnaire survey, we came to potential opportunities for the development of innovation activity in the ongoing fourth industrial revolution in the surveyed enterprises.