Most entrepreneurs associate their financial performance with the achieved financial results. Each of them wants to be the best and the most successful in their industry and they need to achieve the best possible results. Therefore, it is necessary for them to monitor their financial performance. Except traditional methods of evaluating financial performance (financial analysis), they also focus on modern evaluation methods which consider not only accounting but also economic profit which also takes the alternative cost of capital.
{"title":"UTILIZATION OF MODERN METHODS IN MEASURING THE FINANCIAL PERFORMANCE OF THE COMPANY","authors":"Anna Jacková","doi":"10.33543/1101114116","DOIUrl":"https://doi.org/10.33543/1101114116","url":null,"abstract":"Most entrepreneurs associate their financial performance with the achieved financial results. Each of them wants to be the best and the most successful in their industry and they need to achieve the best possible results. Therefore, it is necessary for them to monitor their financial performance. Except traditional methods of evaluating financial performance (financial analysis), they also focus on modern evaluation methods which consider not only accounting but also economic profit which also takes the alternative cost of capital.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125972161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a result of restrictions introduced to slow the spread of Covid-19, the number of commuters has significantly decreased and e-commuters increased. This analysis is based on Austrians who had a job prior to the pandemic and who were still working during the survey (whether they worked from home or commuted). Using data from the survey, this article examines changes in the mode of workplace of those who switched to e-commuting. Additionally, the authors were interested in finding out to what extent the e-commuting agreement reduces commuting. The following were done: a systematic review of e-commuting literature, a cross-tabulation of data to examine relationships within data, a McNemar test for workplace examination and a Friedman test with pairwise comparisons for commuting analysis. The data show that the number of e-commuters increased in almost all the surveyed periods except between the pre-Covid time and the easing of the lockdown. The e-working proportion increased on average by 59.74%. Results suggest that the frequency of commutes by cubicles differs significantly in all periods except between the first and second lockdowns, and by e-workers between February and the first lockdown and the easing and the second lockdown. If we look at the average rankings, we see that during the second lockdown, the frequency of cubicle commutes decreased significantly and that of e-workers increased.
{"title":"COMMUTING TO WORK VERSUS E-COMMUTING: DATA FROM AN AUSTRIAN COMPANY IN PRE-COVID-19 ERA, DURING 1ST LOCKDOWN, AFTER EASING AND DURING 2ND LOCKDOWN","authors":"Michal Beno","doi":"10.33543/11012531","DOIUrl":"https://doi.org/10.33543/11012531","url":null,"abstract":"As a result of restrictions introduced to slow the spread of Covid-19, the number of commuters has significantly decreased and e-commuters increased. This analysis is based on Austrians who had a job prior to the pandemic and who were still working during the survey (whether they worked from home or commuted). Using data from the survey, this article examines changes in the mode of workplace of those who switched to e-commuting. Additionally, the authors were interested in finding out to what extent the e-commuting agreement reduces commuting. The following were done: a systematic review of e-commuting literature, a cross-tabulation of data to examine relationships within data, a McNemar test for workplace examination and a Friedman test with pairwise comparisons for commuting analysis. The data show that the number of e-commuters increased in almost all the surveyed periods except between the pre-Covid time and the easing of the lockdown. The e-working proportion increased on average by 59.74%. Results suggest that the frequency of commutes by cubicles differs significantly in all periods except between the first and second lockdowns, and by e-workers between February and the first lockdown and the easing and the second lockdown. If we look at the average rankings, we see that during the second lockdown, the frequency of cubicle commutes decreased significantly and that of e-workers increased.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130482325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the 1960s, the development of music in Slovakia was marked by prominent generational and stylistic confrontations of the compositional poetries of the previous generations of composers and the just emerging one. In the composers’ community, an initiative was gaining a foothold that reassessed the practices, norms, and achievements of the previous developmental stages of Slovak music and looked for new points of departure. In certain stages of the given period, the first graduates of the Academy of Performing Arts (Ilja Zeljenka, Juraj Pospíšil, Pavol Šimai, Ladislav Kupkovič, Peter Kolman, Roman Berger, Jozef Malovec, Miroslav Bázlik, Ivan Parík, Tadeáš Salva, and others) entered the musical scene. The genesis and the formation of the Slovak musical avant-garde in the 1960s was determined by their quest for the novel possibilities of expression and the compositional techniques of the so-called New Music of Western Europe. They included experimenting with previously unknown electrogenic compositional materials and techniques of electroacoustic music. Slovak electroacoustic music, which achieved success in Slovakia and abroad already in the 1960s, emerged first on a private basis, later in the Sound Studio of the Czechoslovak Television, and, primarily, in the Experimental Studio of the Czechoslovak Radio.
在20世纪60年代，斯洛伐克音乐的发展以前几代作曲家和新一代作曲家的诗歌创作的显著代际和风格上的对抗为标志。在作曲家群体中，一项倡议正在获得立足点，即重新评估斯洛伐克音乐以前发展阶段的实践、规范和成就，并寻找新的出发点。在特定时期的某些阶段，表演艺术学院的第一批毕业生(Ilja Zeljenka, Juraj Pospíšil, Pavol Šimai, Ladislav kupkovizi, Peter Kolman, Roman Berger, Jozef Malovec, Miroslav Bázlik, Ivan Parík, Tadeáš Salva等)进入了音乐界。20世纪60年代斯洛伐克音乐先锋派的起源和形成是由他们对所谓的西欧新音乐的新颖表达可能性和作曲技术的追求决定的。其中包括尝试以前未知的电致作曲材料和电声音乐技术。斯洛伐克电声音乐早在20世纪60年代就在斯洛伐克和国外取得了成功，最初是在私人基础上出现的，后来出现在捷克斯洛伐克电视台的声音工作室，主要是在捷克斯洛伐克广播电台的实验工作室。
{"title":"ELECTROACOUSTIC MUSIC AND THE SLOVAK MUSICAL AVANT-GARDE IN THE 1960S","authors":"Alena Čierna","doi":"10.33543/11015964","DOIUrl":"https://doi.org/10.33543/11015964","url":null,"abstract":"In the 1960s, the development of music in Slovakia was marked by prominent generational and stylistic confrontations of the compositional poetries of the previous generations of composers and the just emerging one. In the composers’ community, an initiative was gaining a foothold that reassessed the practices, norms, and achievements of the previous developmental stages of Slovak music and looked for new points of departure. In certain stages of the given period, the first graduates of the Academy of Performing Arts (Ilja Zeljenka, Juraj Pospíšil, Pavol Šimai, Ladislav Kupkovič, Peter Kolman, Roman Berger, Jozef Malovec, Miroslav Bázlik, Ivan Parík, Tadeáš Salva, and others) entered the musical scene. The genesis and the formation of the Slovak musical avant-garde in the 1960s was determined by their quest for the novel possibilities of expression and the compositional techniques of the so-called New Music of Western Europe. They included experimenting with previously unknown electrogenic compositional materials and techniques of electroacoustic music. Slovak electroacoustic music, which achieved success in Slovakia and abroad already in the 1960s, emerged first on a private basis, later in the Sound Studio of the Czechoslovak Television, and, primarily, in the Experimental Studio of the Czechoslovak Radio.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131995101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The offer for counselling services at universities and colleges is nowadays their standard component. University counselling focuses on learning, psychological, social, special-pedagogical and career issues. The aim of the paper is to acquaint with the results of the demand analysis for counselling services among students of all grades of the selected university in the Czech Republic. The results identified specific areas where students would need guidance or their further development (e. g. soft skills) while gender and student preference differences at different stages of study were found for most indicators. The results of such investigations are the core basis for reflection, innovation and improvement of the university counselling services status quo.
{"title":"ANALYSIS OF DEMAND FOR COUNSELLING SERVICES FOR UNIVERSITY / COLLEGE\u0000STUDENTS","authors":"Petr Adamec, Dita Janderková","doi":"10.33543/1101814","DOIUrl":"https://doi.org/10.33543/1101814","url":null,"abstract":"The offer for counselling services at universities and colleges is nowadays their standard component. University counselling focuses on learning, psychological, social, special-pedagogical and career issues. The aim of the paper is to acquaint with the results of the demand analysis for counselling services among students of all grades of the selected university in the Czech Republic. The results identified specific areas where students would need guidance or their further development (e. g. soft skills) while gender and student preference differences at different stages of study were found for most indicators. The results of such investigations are the core basis for reflection, innovation and improvement of the university counselling services status quo.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115991473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dana Vicherková, Markéta Šenkeříková, Denisa Lichá
The paper focuses on the current problem of factors influencing the reading of non-artistic texts and the development of reading strategies of pupils of secondary technical schools in the Moravian-Silesian Region of the Czech Republic. The paper aims to reflect, describe, analyse and evaluate which types of non-artistic texts, images, and depictions develop pupils' reading strategies. The text presents selected results of the quantitatively oriented questionnaire survey focusing on the identification of the relationship between the pupil's notion of a non-artistic text and course of work with the image as factors influencing their reading strategies. The partial goal of the pilot research is to point out the factors influencing student teachers at the Faculty of Education of the University of Ostrava in working with non-artistic text, an image in the text and their understanding.
{"title":"IMAGE IN NON-ARTISTIC TEXT AS A FACTOR DEVELOPING READING STRATEGIES OF SECONDARY TECHNICAL SCHOOLS' PUPILS","authors":"Dana Vicherková, Markéta Šenkeříková, Denisa Lichá","doi":"10.33543/1101369373","DOIUrl":"https://doi.org/10.33543/1101369373","url":null,"abstract":"The paper focuses on the current problem of factors influencing the reading of non-artistic texts and the development of reading strategies of pupils of secondary technical schools in the Moravian-Silesian Region of the Czech Republic. The paper aims to reflect, describe, analyse and evaluate which types of non-artistic texts, images, and depictions develop pupils' reading strategies. The text presents selected results of the quantitatively oriented questionnaire survey focusing on the identification of the relationship between the pupil's notion of a non-artistic text and course of work with the image as factors influencing their reading strategies. The partial goal of the pilot research is to point out the factors influencing student teachers at the Faculty of Education of the University of Ostrava in working with non-artistic text, an image in the text and their understanding.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121914830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this paper is to present a suggestion for the modification possibility of a selected valuation method which can be used to value real estate in case it is not possible to find a sufficiently large battery of comparable real estate to determine the estimate of the market price. The modification of the selected valuation method consists in the double use of correction coefficients in the creation process of the so-called standardized unit of thought which serves as an intermediary in the valuation of specific real estate. Based on the results achieved by the application, it was concluded that such a modified valuation method can be used to estimate the market price of a set of real estate more quickly and efficiently.
{"title":"MODIFICATION OF THE COMPARATIVE VALUATION METHOD FOR VALUATION OF A SET OF REAL ESTATE WITH AN INSUFFICIENTLY LARGE BATTERY OF COMPARABLE PROPERTY","authors":"T. Krulický, M. Vochozka","doi":"10.33543/1101150156","DOIUrl":"https://doi.org/10.33543/1101150156","url":null,"abstract":"The aim of this paper is to present a suggestion for the modification possibility of a selected valuation method which can be used to value real estate in case it is not possible to find a sufficiently large battery of comparable real estate to determine the estimate of the market price. The modification of the selected valuation method consists in the double use of correction coefficients in the creation process of the so-called standardized unit of thought which serves as an intermediary in the valuation of specific real estate. Based on the results achieved by the application, it was concluded that such a modified valuation method can be used to estimate the market price of a set of real estate more quickly and efficiently.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115217854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper deals with the issue of the impact of changes in selected macroeconomic indicators and the standard VAT rate on the amount of VAT revenue. The aim of the paper was to empirically verify this impact. The analysis was performed using a linear regression analysis and an econometric model, which determined the magnitude of changes in VAT revenue as the indicators increased. Subsequently, it was necessary to point out the correspondence between the calculated and the actual VAT revenue. The analysis followed GDP, consumption expenditure, exports, imports and the VAT rate in the 28 EU countries for the period 2004-2018, while the countries were considered as a separate territorial unit. The contribution set out a hypothesis that was not confirmed, as GDP had the most significant impact on VAT revenues. This caused the most significant increase in VAT revenue by EUR 139,300 while increasing GDP by 1 million EUR. The calculated VAT revenue based on the compiled econometric model indicated that with slight deviations, it copies the actual value of VAT revenue. Based on the analysis, we can conclude that the selected indicators and the level of the standard rate are variables that affect the amount of VAT revenue.
{"title":"THE IMPACT OF MACROECONOMIC INDICATORS ON VAT REVENUES IN EU COUNTRIES","authors":"Alena Andrejovská, Martina Helcmanovská","doi":"10.33543/11017885","DOIUrl":"https://doi.org/10.33543/11017885","url":null,"abstract":"The paper deals with the issue of the impact of changes in selected macroeconomic indicators and the standard VAT rate on the amount of VAT revenue. The aim of the paper was to empirically verify this impact. The analysis was performed using a linear regression analysis and an econometric model, which determined the magnitude of changes in VAT revenue as the indicators increased. Subsequently, it was necessary to point out the correspondence between the calculated and the actual VAT revenue. The analysis followed GDP, consumption expenditure, exports, imports and the VAT rate in the 28 EU countries for the period 2004-2018, while the countries were considered as a separate territorial unit. The contribution set out a hypothesis that was not confirmed, as GDP had the most significant impact on VAT revenues. This caused the most significant increase in VAT revenue by EUR 139,300 while increasing GDP by 1 million EUR. The calculated VAT revenue based on the compiled econometric model indicated that with slight deviations, it copies the actual value of VAT revenue. Based on the analysis, we can conclude that the selected indicators and the level of the standard rate are variables that affect the amount of VAT revenue.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115863109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Electronic Monitoring (EM) is becoming prevalent, enabling varied and pervasive monitoring of workplaces. The research design was a set of e-mail surveys. Quantitative data were analyzed using cross-tabulation of data, descriptive and chi-square tests statistics. The study provides an overview of e-worker monitoring in five countries. Twenty percent of respondents believe that their organization uses employee monitoring software to track their activities. Almost half of the e-workers believe that their activities are not being tracked by software. Nearby 1/10 of the face-to-display workers surveyed would trust their employer more using EM. Four-fifths of e-workers state that EM affects their productivity. Presented data emphasizes that companies using face-to-display workers monitoring software can negatively affect morale and productivity instead of producing better work. Further, employees are often unfamiliar with whether or not there is monitoring software tracking their activities. The study recommends that organizations should inform its employees before implementation of EM system to facilitate their positive attitudes
{"title":"E-PANOPTICON OF FACE-TO-DISPLAY WORKERS: FROM THE OFFICE TO THE HOME","authors":"Michal Beno, J. Hvorecký, J. Simuth","doi":"10.33543/110197105","DOIUrl":"https://doi.org/10.33543/110197105","url":null,"abstract":"Electronic Monitoring (EM) is becoming prevalent, enabling varied and pervasive monitoring of workplaces. The research design was a set of e-mail surveys. Quantitative data were analyzed using cross-tabulation of data, descriptive and chi-square tests statistics. The study provides an overview of e-worker monitoring in five countries. Twenty percent of respondents believe that their organization uses employee monitoring software to track their activities. Almost half of the e-workers believe that their activities are not being tracked by software. Nearby 1/10 of the face-to-display workers surveyed would trust their employer more using EM. Four-fifths of e-workers state that EM affects their productivity. Presented data emphasizes that companies using face-to-display workers monitoring software can negatively affect morale and productivity instead of producing better work. Further, employees are often unfamiliar with whether or not there is monitoring software tracking their activities. The study recommends that organizations should inform its employees before implementation of EM system to facilitate their positive attitudes","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127366168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An increasing number of retailers and service providers are aware of the importance of loyalty programmes as a tool to support sales. The aim of this paper is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer. The basic source of data is the data obtained through an interview and the CAWI method, which consists in collecting data using an online questionnaire survey. The obtained data are evaluated using a prognostic marketing and comparison method. In total, responses were obtained from 121 respondents. The results of the research show that the implementation of loyalty programmes does not lead to gaining a more loyal customer. If the customer does not have to register to join the programmer, he does not perceive himself as loyal to the brand. The Kaufland Card programme has become the most used loyalty programme. These conclusions lead to new ideas that could affect both the future development of loyalty programmes and their structure.
{"title":"DOES THE IMPLEMENTATION OF LOYALTY PROGRAMMES LEAD TO GAINING A LOYAL CUSTOMER?","authors":"Michaela Žilinská, J. Vrbka, E. Kalinová","doi":"10.33543/1101392396","DOIUrl":"https://doi.org/10.33543/1101392396","url":null,"abstract":"An increasing number of retailers and service providers are aware of the importance of loyalty programmes as a tool to support sales. The aim of this paper is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer. The basic source of data is the data obtained through an interview and the CAWI method, which consists in collecting data using an online questionnaire survey. The obtained data are evaluated using a prognostic marketing and comparison method. In total, responses were obtained from 121 respondents. The results of the research show that the implementation of loyalty programmes does not lead to gaining a more loyal customer. If the customer does not have to register to join the programmer, he does not perceive himself as loyal to the brand. The Kaufland Card programme has become the most used loyalty programme. These conclusions lead to new ideas that could affect both the future development of loyalty programmes and their structure.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134305001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article deals with the origins of Ukrainian medical education during two historical periods – the period of Proto-Slavic medicine (6th century BC – 7th century AD) and the period of folk, secular and monastic medicine of the Kyivan Rus (9th – 13th centuries AD). There are the following methods, applied in the research: content analysis and generalization of references, method of historical reconstruction, and cultural and historical method. The period of Proto-Slavic medicine is characterized as the beginning of the activity of healers, fortune-tellers, priests, magicians, midwives, who combined the rational things with the irrational ones. In the period of folk, secular, and monastic medicine of the Kyivan Rus there was a combination of pagan and Byzantine ideas in all spheres of life.
{"title":"ORIGINS OF MEDICAL EDUCATION ON THE TERRITORY OF MODERN UKRAINE","authors":"A. Kulichenko, M. Boichenko","doi":"10.33543/1101157161","DOIUrl":"https://doi.org/10.33543/1101157161","url":null,"abstract":"The article deals with the origins of Ukrainian medical education during two historical periods – the period of Proto-Slavic medicine (6th century BC – 7th century AD) and the period of folk, secular and monastic medicine of the Kyivan Rus (9th – 13th centuries AD). There are the following methods, applied in the research: content analysis and generalization of references, method of historical reconstruction, and cultural and historical method. The period of Proto-Slavic medicine is characterized as the beginning of the activity of healers, fortune-tellers, priests, magicians, midwives, who combined the rational things with the irrational ones. In the period of folk, secular, and monastic medicine of the Kyivan Rus there was a combination of pagan and Byzantine ideas in all spheres of life.","PeriodicalId":316290,"journal":{"name":"AD ALTA: 11/01","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116038049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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