Improvement measures of questionnaire design for risk communication in Internet of intelligences

Risk communication refers to people exchange risk information and management opinions, which is an important part to effectively improve risk management. As a platform for risk communication, the questionnaire survey in Internet of intelligences should have the function of comprehensively sharing risk information and fully expressing opinions. This paper proposes a design process for risk communication questionnaire design by studying the development of questionnaire design. That is, (1) determine required information and survey object; (2) prepare the first draft of questionnaire; (3) determine the order of questions and the layout of questionnaires; (4) conduct a trial study and evaluate reliability and validity of the questionnaire. This paper also proposes the principles that questionnaire design should satisfy. That is, (a) word use principle; (b) question design principle, including question selectivity, question objectivity, easily answering of questions and options exhaustion; (c) verification principle; (d) normative principle. Keywords—risk communication; Internet of intelligence; questionnaire; questionnaire design; design principles 摘要—风险沟通,是人们交换风险信息和管理意见,有效 提高风险管理水平的一个重要环节。作为风险沟通的一个平 台,智联网中的问卷调查,应该具有全面分享风险信息、充 分表达意见的功能。本文将通过研究问卷设计的发展,对用 于风险沟通的问卷设计提出设计流程,即(1)确定所需信息 及目标调查对象;(2)准备问卷初稿;(3)确定问句顺序 以及问卷布局;(4)开展试调研并评价问卷的信度与效度。 提出了问卷设计应满足的原则,即(a)用词原则;(b)题 目设计原则,包括题目专一性、题目客观性、题目易答性和 选项穷尽性;(c)验证性原则;(d)规范性原则。 关键词—风险沟通,智联网,问卷调查,问卷设计,设计 原则