分析数字营销在孟加拉国的机会,为商业组织和消费者之间提供有效的相互关系

F. Akter, Z. Salehin, A. Azad, Sultana Jahan Soheli
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引用次数: 2

摘要

最近,市场营销的概念与数字营销相融合,数字营销正在成为建立长期忠诚的商业-客户关系的最有效手段。令人关切的是,这种趋同如何在孟加拉国等发展中国家发生。在本文中,数字营销对产品和品牌的客户参与的影响是使用描述性研究方法,并以调查为基础进行调查。本研究试图找到孟加拉国最有效的数字营销形式,通过使用样本问卷的回答,这已被用作主要数据。本研究旨在发现顾客对品牌忠诚并对品牌产生积极态度的工作背景因素。阐述了传统营销与数字营销的区别,以及数字营销给品牌关系营销带来的变化。对调查结果的分析表明,网络广告对消费者的购买决策总体上有积极的影响。建议企业对不同国家的不同市场进行市场调查,以确定更具体的市场相关因素和区域因素。
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Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation between Business Organization and Consumer
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
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