{"title":"英语游戏对日惹地区企业名称文字的影响","authors":"I. P. Wijana","doi":"10.29037/DIGITALPRESS.42258","DOIUrl":null,"url":null,"abstract":"\n Eventhough the spirit of developing and maintaining Indonesian and local languages in Indonesia has been continously whipped up, the influence of English as representation of American culture can not be avoided in every aspects of Indonesian use in the global era. This paper will deal with the exploitation of American cultural elements for naming enterprises in Yogyakarta, such as Bakso Josh Bush, Dodoland (Dodolan), Mc.D (Mancik Dingklik), Kentucku Fried Chiken which respectively constitute the punning of George Bush, Dodoland, Mc Donald, Kentucky Fried Chiken, etc. The discussion will cover various ways or approaches used by the enterprise’s owners in creating the pun names, the motivations underlying such naming, and semiotic explanations that motivate the enterprise naming practices.\n","PeriodicalId":270635,"journal":{"name":"Digital Press Social Sciences and Humanities","volume":"62 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Influence of English on Play on Words of Enterprise Namings in Yogyakarta\",\"authors\":\"I. P. Wijana\",\"doi\":\"10.29037/DIGITALPRESS.42258\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n Eventhough the spirit of developing and maintaining Indonesian and local languages in Indonesia has been continously whipped up, the influence of English as representation of American culture can not be avoided in every aspects of Indonesian use in the global era. This paper will deal with the exploitation of American cultural elements for naming enterprises in Yogyakarta, such as Bakso Josh Bush, Dodoland (Dodolan), Mc.D (Mancik Dingklik), Kentucku Fried Chiken which respectively constitute the punning of George Bush, Dodoland, Mc Donald, Kentucky Fried Chiken, etc. The discussion will cover various ways or approaches used by the enterprise’s owners in creating the pun names, the motivations underlying such naming, and semiotic explanations that motivate the enterprise naming practices.\\n\",\"PeriodicalId\":270635,\"journal\":{\"name\":\"Digital Press Social Sciences and Humanities\",\"volume\":\"62 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-05-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Digital Press Social Sciences and Humanities\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29037/DIGITALPRESS.42258\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Digital Press Social Sciences and Humanities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29037/DIGITALPRESS.42258","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
尽管发展和维护印尼语和印尼本土语言的精神不断被激发，但作为美国文化代表的英语在全球化时代印尼语使用的各个方面都不可避免地受到了影响。本文将探讨美国文化元素在日惹命名企业中的运用，如Bakso Josh Bush, Dodoland (Dodolan)， Mc. d (Mancik Dingklik)， Kentucky Fried Chiken，分别构成了George Bush, Dodoland, Mc Donald, Kentucky Fried Chiken等双关语。本文将讨论企业所有者在创造双关语名称时使用的各种方式或方法、双关语命名背后的动机以及激发企业命名实践的符号学解释。
The Influence of English on Play on Words of Enterprise Namings in Yogyakarta
Eventhough the spirit of developing and maintaining Indonesian and local languages in Indonesia has been continously whipped up, the influence of English as representation of American culture can not be avoided in every aspects of Indonesian use in the global era. This paper will deal with the exploitation of American cultural elements for naming enterprises in Yogyakarta, such as Bakso Josh Bush, Dodoland (Dodolan), Mc.D (Mancik Dingklik), Kentucku Fried Chiken which respectively constitute the punning of George Bush, Dodoland, Mc Donald, Kentucky Fried Chiken, etc. The discussion will cover various ways or approaches used by the enterprise’s owners in creating the pun names, the motivations underlying such naming, and semiotic explanations that motivate the enterprise naming practices.
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