A model for switching and continued use of mobile computing applications amongst South African academics

Background: A systematic review of the literature uncovered little explanation as to why academics as individuals switch mobile applications or continue to use the same mobile applications. Knowing and being able to explain the personal behaviour are important and could be of value to practitioners and researchers, especially when it comes to predicting the future behaviour.Objectives: The main objective of this study was to explain and to model switching and continued use of mobile computing applications by South African academics.Method: A survey was carried out within South African academics as participants to test 14 hypotheses and explain switching and continued use of mobile computing applications. The adopted positivist study was associated with the quantitative research approach to test hypotheses so that the truth about objectives are obtainable.Results: The results of the study contributed to the body of knowledge by explaining and modelling the determinants influencing and significant to mobile computing application switching and continued use behaviour.Conclusion: The developed model may help to inform practitioners and researchers on what actually satisfies users to switch or continue to use mobile computing applications.