移动支付战略框架

S. Venkatraman
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引用次数: 1

摘要

随着移动设备、智能手机和应用程序在消费市场上的指数级增长,移动支付正在成为改变消费者和商家日常金融生活的关键领域。过去几年,利用无线技术和互联网的数字支付和在线计费方式的采用有所增加。然而,由于多方面的因素,如所使用的无线技术类型、安全性和隐私性、所涉及的参与者及其影响商业模式,包括与互操作性、灵活性、易用性和社交营销相关的消费者因素,移动支付在企业中的成功或失败是当今的热门话题。本文从技术、社会和商业的各个角度考察了移动支付,并为成功采用移动支付提供了一个战略框架。
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Strategic Framework for Mobile Payments
With the exponential proliferation of mobile devices, smart phones and apps in the consumer market, mobile payment is emerging as a key area to revolutionise the everyday financial life of both consumers and merchants. The past few years have witnessed an increase in the adoption of digital payments and online billing methods that leverage on wireless technologies and the Internet. However, the success or failure of mobile payments in businesses is a hot topic today due to the multi-faceted factors such as, type of wireless technologies used, security and privacy, the players involved and their influencing business models, including consumer factors relating to interoperability, flexibility, ease-of-use and social marketing. This paper examines mobile payments in all perspectives: technical, social as well as business viewpoints and provides a strategic framework for a successful mobile payment adoption.
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