Research on the Influence of Media Convergence on the Transformation and Upgrading of the Media Industry

With the continuous development of social science and internet technology, media convergence has become an inevitable trend in the development of the media industry, and the current society has entered the era of media convergence. In this environment, media convergence has emerged at a pivotal period. Traditional media and emerging media are integrating with one another, putting forward not only new but also higher requirements for the traditional publishing industry in China. Under the development trend of this kind of media, the digital publishing industry chain is undergoing profound changes, and the publishing industry must actively upgrade its thought ideas, operation mechanism, information dissemination, and many other optimization transformations to ensure that under media convergence, there is stability of the traditional publishing industry, sustainable innovation, as well as development. This paper will make a detailed analysis of the characteristics of media convergence and explore the difficulties and development strategies of media industry upgrading in the era of media convergence.