{"title":"PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA","authors":"Nur hasanah, Qoriah Saleha, Eko Sugiharto","doi":"10.30872/jppa.v9i2.19","DOIUrl":null,"url":null,"abstract":"The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people. \nThe results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion \nKeywords: Role of Social Media, Promotion, Amplang","PeriodicalId":213088,"journal":{"name":"Jurnal Pembangunan Perikanan dan Agribisnis","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pembangunan Perikanan dan Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30872/jppa.v9i2.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA
The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people.
The results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion
Keywords: Role of Social Media, Promotion, Amplang